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Bon Jovi work through trouble to find pleasure in Because we can

Posted by Kevin Z. Rong Wednesday, January 30, 2013

Legendary rock band Bon Jovi have recently unveiled a new music video for their latest single "Because We Can," the optimistic, engaging lead single off of Bon Jovi's upcoming twelfth studio album, "What About Now," to be released on March 26. Bon Jovi will debut a new music video for each song every week on the album until "What About Now" is released. Bon Jovi's nearly three-decade-long success is built on big hooks, driving guitars and anthemic, populist themes.
Written by Bon Jovi and Richie Sambora from the veteran rock band with veteran Nashville musician Billy Falcon, the song, nonetheless, serves as the perfect rallying cry for the recovering area. The story told with each verse is more creative and relatable. Sure, this idea of two lovers working through troubles to find pleasure in life's simple moments isn't exactly new. Discarding any hard edges, the song goes more for a sing-along, feel good middle road. Bon Jovi's uncanny swagger has a way of carving a unique diamond out of familiar stone, and sounds a little more nasal than usual in a way that sounds a little affected here, but that's something that most casual fans won't even notice.
The upbeat tone also provides the title for Bon Jovi's upcoming fifteenth concert 2013 world tour, which begun in Quebec on February 13. Three paragraphs of critic-speak may fully illustrate the problems "Because We Can" never overcomes, but a summary would be more efficient: it's just too cheery. Idioms like “moving mountains” turn the song into every high school graduation speech you look forward to ending. One waits for the frontman to encourage us to "Fly like an eagle" because after all and never forget, "You can do anything you set your mind to."
Directed by actor and acclaimed documentary filmmaker Fisher Stevens, the "Because We Can" video shows Jon and Co. performing the uplifting song in a boxing ring and a burlesque strip bar, before the characters in both settings merge. The bound-to-lose competitor gets the encourage and strength he needs to win when he spots his lady watching him fight in the audience. The video matches the lyrics and sentiment of the song. Bon Jovi is not a band that throws curveballs at its audience. Fans of the long-running Jersey pop-rock group have come to expect big canvases painted in primary colors, self-affirmation anthems, summertime singalongs.

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