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HAIM finds way back from wilderness to civilization in "Falling"

Posted by Kevin Z. Rong Thursday, February 21, 2013

After knocking us out with their new single "Falling" just a few days ago, HAIM, the on-the-rise trio of Los Angeles sisters are heading into the wilderness to feel the heat with yet another dashing video to accompany it. "Falling," a swirling '80s-inspired pop song is the title track from the California trio' forthcoming Ariel Rechtshaid-produced new EP, which is due out April 1st via Columbia.
HAIM, the Mumford & Sons-endorsed sister act, are the only band that could manage to look like they're having more fun than you've ever had whilst dancing around on a bunch of rocks. Their sound has been described as "nu-folk-meets-nineties-R&B" that must be some weird and horrible music, I first thought. Actually, it does not have to be. HAIM is described this way, does indeed merges Folk and soul music in a quite charming way. "Falling" continues the group's trend of successfully combining elements of folk, electro R&B, and classic rock.
The lush and irresistible new hippie-synthpop track launches the girls' voices across a canyon of bass noodling and gospel claps, culminating in a full-bodied swirl of bonfire drums. It starts with a slow, deliberate heartbeat that quickens with guitar picks. Energy builds alongside the drums while a story unfolds, revealing a person on the precipice ready to jump into oblivion. In this tale, a suicidal urge turns to self-realization. "Falling" is a refreshing call to mindfulness. When the odds stack against you, and you're tempted to let go, free fall into yourself. Feel the fire within, and don't be afraid to burn with a desire to survive.
Shot by Tabitha Denholm and despite being lost in the foggy wilderness, HAIM manages to look savagely chic in their perfectly coordinated hipster attire. The clip find the sisters alone, deep in the jungle trying to fend for themselves and eventually, HAIM finds their way back to civilization. Long story, but suffice to say the '70s were a pretty psychedelic time. The simple, dreamlike clip feels both nostalgic and fresh. it strikes just the right tone between feeling exuberantly youthful while staying as complex and layered as the upbeat energy of the song itself. Impressive!

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