British-Irish pop boyband One Direction have decided to nix big budgets and turn the cameras on with a brand-new self-shot video for their charity single, "One Way or Another (Teenage Kicks)" to help raise money for the British fundraising organization Comic Relief. The goofy clip is self-directed by the boys and features behind-the-scenes shots from their world tour as well as footage from their recent trip to Africa, which the five boys have described as a life-changing experience.
The Brit quintet reworked Blondie's 1978 track with a bit of the Undertones' classic punk track "Teenage Kicks" mashed in, as a charity single, with all sales proceeds from the song heading toward anti-famine efforts to support Comic Relief, a charity that raises funds for the disadvantaged and spreads awareness. The song was produced by Julian Bunetta and recorded to mark the 25th anniversary of Red Nose Day, a fundraising event held by the organization televised lived by the BBC which officially takes place on Friday, March 15th.
"Comic Relief are a British charity that do amazing work helping people all over Africa and in the U.K. living with really tough lives," explains the group's Zayn Malik in the intro to the song's music video. Harry Styles continues, "So, instead of spending a load of money on a music video, we decided to make it ourselves while we were on tour, and give the money we saved to Comic Relief." Not to be missed out of course was the boys' interaction with the intended beneficiaries of their charitable work in Africa, a real heartwarming highlight to their new music video.
Like any proper One Direction video, goofiness and swoonworthy moments abound, "One Way Or Another" is rife with faux-DIY, goof-around scenes, as the boys taking on a journey with the fellas as they embark on travels across the globe, with stops in airports, New York, Japan, Africa and London, where they visit with kids in need, and even a quick cameo from British Prime Minister David Cameron. Keeping with the true message of the Comic Relief cause, the video ends with the fivesome in Africa, surrounded by kids, a reminder that this song isn't really about One Direction, but about the charity they've teamed up with for the track.
The Brit quintet reworked Blondie's 1978 track with a bit of the Undertones' classic punk track "Teenage Kicks" mashed in, as a charity single, with all sales proceeds from the song heading toward anti-famine efforts to support Comic Relief, a charity that raises funds for the disadvantaged and spreads awareness. The song was produced by Julian Bunetta and recorded to mark the 25th anniversary of Red Nose Day, a fundraising event held by the organization televised lived by the BBC which officially takes place on Friday, March 15th.
"Comic Relief are a British charity that do amazing work helping people all over Africa and in the U.K. living with really tough lives," explains the group's Zayn Malik in the intro to the song's music video. Harry Styles continues, "So, instead of spending a load of money on a music video, we decided to make it ourselves while we were on tour, and give the money we saved to Comic Relief." Not to be missed out of course was the boys' interaction with the intended beneficiaries of their charitable work in Africa, a real heartwarming highlight to their new music video.
Like any proper One Direction video, goofiness and swoonworthy moments abound, "One Way Or Another" is rife with faux-DIY, goof-around scenes, as the boys taking on a journey with the fellas as they embark on travels across the globe, with stops in airports, New York, Japan, Africa and London, where they visit with kids in need, and even a quick cameo from British Prime Minister David Cameron. Keeping with the true message of the Comic Relief cause, the video ends with the fivesome in Africa, surrounded by kids, a reminder that this song isn't really about One Direction, but about the charity they've teamed up with for the track.
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