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Lana Del Rey breaking F-Type speed limit to get "Burning Desire"

Posted by Kevin Z. Rong Saturday, February 16, 2013

The Queen of sultry pop Lana Del Rey has a new rival. It is a sleek red Jaguar F-Type which competes for attention with the singer in her new music video for her latest sexy ballad, "Burning Desire," the only iTunes track off of 26-year-old indie pop star's third EP, "Born to Die: Paradise Edition," is also being used as the title track to a special promotional film for the new 2014 British automotive Jaguar sports car model F-Type, called "Desire."
The song was written and composed by Del Rey, who literally wrote "Burning Desire" for what will probably be an extended Jaguar commercial dressed up as cinema, and the song is about driving to a booty call, breaking the speed limit in order to get to the object of your desire, even touching yourself in the car. It's got a sensual trip-hop beat, Del Rey's signature impossibly-low growl, an addictive six-note piano hook, and a sultry chorus. It's almost like it was written to be a sex song.
The melody is quite catchy in conjunction with lyrics about riding, cruising, and driving fast with the wind in your hair. "Making art means making tough decisions. I do believe you create your own life path and that you will be rewarded for following your passions and sticking to it. It's just good to know now, with people like Jaguar and working with them, that I'm not the only one out there with such strident, creative beliefs," Del Rey explained.
Del Rey is her usual sultry self in the video, which is basically tastefully done, with the singer taking center stage and performing the song in a historic theater Rivoli Ballroom, looking sultry as she sings behind a microphone stand in her slinky elegant white silk dress in front of red velvet curtains. Shots of the new luxury sports car cruising along flash by as she metaphorically sings about her desire for her man that used a lot of car and driving references. The distinctive venue's eclectic mix of neon-classical, deco style perfectly complements Del Rey's original style which make the overall clip all the more chic and stylish.

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