Steps back in time, Bruno Mars has personally released the brand new but definitely old school video via Twitter for his sprightly disco thumper, "Treasure." The groovy disco-funk track serves as the official third single from the Hawaiian's sophomore album, "Unorthodox Jukebox," which, as of this post, is en route to hit the 1.5 million copies sold mark in the US. Again, Mars gives the retro, VHS recording look to his new clip, which is basically a performance one as Mars and his band, all dressed in matching in red suits, groove, jam and bop to the might "Treasure" beat and lyrics.
On May 19, Mars began the 2013 Billboard Music Awards with a performance of the single. Described as funky, retro and amusing, the performance was reminiscent of classic Jackson 5 stage shows, from the matching ensembles to the simple, in-line choreography that Mars and his band employed. The song itself is an energetic disco thumper, one of several genres that Mars utilized on "Unorthodox Jukebox." "This is me locking myself in the studio and being free recording whatever it is I want to record," Mars told VH1 about the record. "Just being inspired by all different styles of music, and isn't that what music should be?"
The 27-year-old entertainer insists over sugary early '80s smooth funk guitars and retro-styled disco beats, before declaring his woman, his "treasure" and "golden star" with a sense of unabashed affection. With its grand harmonies, classically kooky hooks and slyly sexual undertones, "Treasure," is stripper-theme funk-pop with gooey synth pads and enormous slap-bass fills that punch through like air-humps. It's a creamy Michael Jackson/Prince-schooled disco soul and the musical mode that makes Mars the happiest. The song makes silk-jumpsuit disco feel contemporary, and the result sounds like a modern day "Rock With You," a feat that few could get away with pulling off so authentically.
The throwback video was shot in Las Vegas on the day after the band's performance on the Billboard Music Awards. Mars directed the video alongside Cameron Duddy, shot it in somewhat Jackson-esque fashion, as treats us to a little time-traveling, which hurls us right into the late '70s with more sparkly suits and disco guitars than we know what to do with. The Hawaiian hitmaker dances under a disco ball with his full band, the Hooligans, in matching red suits and leopard-print shirts, rainbow graphics, grainy camera pictures and charms a young lady in the grainy visuals, which are reminiscent of a VHS recording.
On May 19, Mars began the 2013 Billboard Music Awards with a performance of the single. Described as funky, retro and amusing, the performance was reminiscent of classic Jackson 5 stage shows, from the matching ensembles to the simple, in-line choreography that Mars and his band employed. The song itself is an energetic disco thumper, one of several genres that Mars utilized on "Unorthodox Jukebox." "This is me locking myself in the studio and being free recording whatever it is I want to record," Mars told VH1 about the record. "Just being inspired by all different styles of music, and isn't that what music should be?"
The 27-year-old entertainer insists over sugary early '80s smooth funk guitars and retro-styled disco beats, before declaring his woman, his "treasure" and "golden star" with a sense of unabashed affection. With its grand harmonies, classically kooky hooks and slyly sexual undertones, "Treasure," is stripper-theme funk-pop with gooey synth pads and enormous slap-bass fills that punch through like air-humps. It's a creamy Michael Jackson/Prince-schooled disco soul and the musical mode that makes Mars the happiest. The song makes silk-jumpsuit disco feel contemporary, and the result sounds like a modern day "Rock With You," a feat that few could get away with pulling off so authentically.
The throwback video was shot in Las Vegas on the day after the band's performance on the Billboard Music Awards. Mars directed the video alongside Cameron Duddy, shot it in somewhat Jackson-esque fashion, as treats us to a little time-traveling, which hurls us right into the late '70s with more sparkly suits and disco guitars than we know what to do with. The Hawaiian hitmaker dances under a disco ball with his full band, the Hooligans, in matching red suits and leopard-print shirts, rainbow graphics, grainy camera pictures and charms a young lady in the grainy visuals, which are reminiscent of a VHS recording.
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