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M.I.A. crowning herself a goddess and ready to "Bring the Noize"

Posted by Kevin Z. Rong Thursday, June 27, 2013

The always talented, interesting and energetic, M.I.A. returns and continues to purvey her rebellious sound with astonishing comeback visual for her 'insane' new song "Bring The Noize," which pays tribute to Public Enemy's 1987 classic of the same name, and is the first official single lifted from the British rapper's upcoming fourth studio album, "Matangi," which in Hindu is a goddess, of music and word. It's also M.I.A.'s real name - Mathangi "Maya" Arulpragasam. A fertile combo with sensational, radical, halting, genre-bending and political songwriting, spiritual maxims, pop cultural context.
It's been over a year since she taught us that “bad girls do it well” and now the 37-year-old singer is ready to bring the noise. Born a Sri Lankan and spending most of her life in England, M.I.A. always compliments and correlates those two cultures. Perhaps it's her status as both a visual and musical artist that makes her so intriguing, or her unabashed, strong and sometimes controversial political line. M.I.A. moves to her own rhythm and doesn't allow herself to be highly sexualised as others do. She has now decided to delve deeper into electronic music with "Bring The Noize," which demonstrates the diversity of her artistic ability as she effortlessly spits verses over a hard hitting bass line throughout the entire song.
M.I.A. tends to release the sort of songs you might hear if you added a drum beat to the fast-forwarding of a Pixar movie. Her musical style has always been a kind of manic clusterfuck, and she while she’s been incredibly successful she’s also been accused of releasing full albums – full artistic statements – with no actual songs. "Bring The Noise" changes all that. The breakthrough single is a drum-heavy record with chopped up vocals and a whole lot of noise. It keeps with M.I.A.'s brutal and heavy beat sound. Slightly tribal, the samples range from club noise to fairly average hip-hop synth strikes, and evokes feelings of a conscious anthem reminiscent of Public Enemy's classic track with a beat you can actually dance to.
The clip is a colorful, intriguing, and as always, energetic number that finds M.I.A. showing off her both soft and wild sides. Armed with her pink hair the video's expose in underground London falls in line with her poignant messages. As M.I.A. passing through barbed wire to reach a dark underground club where She crowning herself a goddess in a temple of dance, bejeweled around rows of mostly male worshipers, who have removed their shoes and dressed all in white. Here  M.I.A. introduces her goddess-among-men in style, as an icon of worship. It's at least an intriguing watch, playing with cultural unfamiliarity within familiar fashion and art.

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