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Pet Shop Boys revisit the late 80's rave culture flashback in 'Vocal'

Posted by Kevin Z. Rong Wednesday, June 19, 2013

The English electronic pop duo Pet Shop Boys, Neil Tennant and Chris Lowe, return to their dance music roots with s new clip for the Stuart Price-produced electric track, "Vocal," the closing tune from their dancefloor-oriented twelfth studio album, "Electric," due for release in July 15 through the band's own x2 imprint, which is a subsidiary of Kobalt Label Services. The video, complements the song's celebratory mood with archival footage from late-'80s dance parties along with scenes from legendary Manchester club The Hacienda, is a bit of a time warp and a trippy rave culture flashback. Welcome back, Boys!
Like all transcendent moments in electronic music, this new video from legends Pet Shop Boys could make us dance and cry at the very same time. "Vocal" is a loving ode and look back to the euphoria of the dance floor, something the electronic duo know a lot about since starting Pet Shop Boys in 1981, and the video is a bittersweet, sepia-toned collection of raw footage from the UK rave scene of the late 1980s. The boys have always been wistful and a bit nostalgic, but as we found out when we interviewed them last year, the passing of time is both happy and sad for them, and "Vocal" seems a direct response to that complicated emotion.
The Joost Vandeburg-directed clip is comprised of "authentic amateur film footage shot at various raves in the late '80s" as well as images from the renowned New Order-owned Hacienda club in Manchester. As the Synth-pop vets explained in a statement following on their official site: "The video (and the song) was inspired by the way British youth at this time found its own freedom with a new culture epitomised by dance music and raves, It's in the music/It's in the song/And the feeling of the warmth around us all is so strong."
In this short film, Pet Shop Boys take a cue from the song's lyrics ("everything about tonight feels right and so young / and anything I'd want to say out loud will be sung") and literally transport us back to the Thatcher-era Euro rave scene - a time period and culture that inspired some of the duo's most highly-acclaimed work. Ever eager to experiment and step out of the box, Tennant and Lowe tapped the filmmaker and photographer Vandebrug, to edit together by using authentic amateur film which consists of grainy, authentic VHS footage of ravers of various stripes accompanies the uplifting, outrageous synth stabs and snare rolls. Like the best imperial and late era Pet Shop Boys tracks, the heady tug of nostalgia lies at the very heart of the song.

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