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Sick Puppies decided to move forward in "There’s No Going Back"

Posted by Kevin Z. Rong Monday, August 5, 2013

Australian hard-rock trio Sick Puppies have released the music video for "There's No Going Back" the lead single from the threesome's latest bona fide fourth studio album, "Connect," in stores now on Capitol Records, and it debuted at No.17 on the Billboard Album Chart upon its release last month – much to the delight of singer-guitarist Shim Moore, bassist Emma Anzai and drummer Mark Goodwin after 16 years of toiling in the music industry trenches.
Four albums into their career, it is time for Sick Puppies to buckle down and grow up. Sick Puppies thrives on tight-roping between two genres: hard-rock and radio-friendly rock n' roll. Usually, the stabs at lyrical profundity come up a bit short, but Sick Puppies' maturation from neo-grunge to neo-post-grunge means that "Connect" offers a richer musical experience than the group's previous records. They're still hampered a bit by their desperate desire to be taken seriously. "Connect" begins with some wick guitar melodies, before lead single "There's No Going Back" shows the softer side, with acoustic guitars and a softer approach, yet still retaining that rock touch, typical of Sick Puppies.
"There's No Going Back," was co-authored by legendary songwriter Desmond Child, who crafted career-defining tunes for Bon Jovi, KISS and Aerosmith. "He made us step up our game," Moore said. "He was the enemy of 'good.' Everything we came up with had to be 'great,' not 'good.'" The song is about past mistakes and regret, putting those things behind you and moving forward, making the most out of what your life is now. "There's No Going Back" is a tepid affair that screams "please play me on the radio," complete with an inoffensive and boring lead guitar riff and the same "whoa oh oh" backing vocals that plague every other mainstream rock release.
In the clip, the trio find themselves in the desert, when all of a sudden they start seeing ghosts of their own selves. So, their ghostly selves are letting them know that no matter's what's happened in the past, it remains in the past and it's time to move forward. While the trio stranded in a seemingly desert setting beginning to figure out there's something different about their surroundings, they begins to poke at the ground with their umbrellas and soon take the plunge by diving into the sand-covered oasis. In the end, the three Sick Puppies members escape their stagnant stage to rock out and take their next steps toward the future.

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