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Thirty Seconds To Mars celebrate fan devotion with "Do Or Die"

Posted by Kevin Z. Rong Wednesday, August 7, 2013

Thirty Seconds To Mars have unveiled a brand-new worldwide tour live video for their new single, "Do Or Die," the second single from American stadium emo-rockers' recent fourth studio album, "Love, Lust, Faith + Dreams," released in stores last May via Virgin Records and Universal. And just as you've come to expect from the trio, "Do Or Die," which clocks in at a whopping seven minutes, is basically a love letter to a fanbase, complete with testimonials, behind-the-scenes clips and some massive crowd shots with frontman Jared Leto in full messianic mode.
The concept album revolves around four themes after which the album is named. It is recognized by four colors, with the color Red stands for Love, Green for Lust, Yellow for Faith and Blue/Purple for Dreams. Written and produced by Leto, "Do Or Die," is an anthemic rock song with a real message behind. According to Leto, this propulsive rocker is "about standing up and living out your dreams." The track chronicles the band's backstage and onstage antics as they work to break a world record for the number of live shows performed during a single album cycle. This new clip is a love letter to the Echelon, and the explosive exchange of energy that takes place whenever they perform for them.
Shot during the band's 2013 tour in Europe, and directed as usual by Leto's "Bartholomew Cubbins" pseudonym, the seven-minute clip, is mostly a performance video featuring a lot concert footage, backstage footage, fan commentary, and random scenes, including their performance in Soho Square this summer when they performed a surprise busking set and self-shot studio footage and offers fans an insight into the band behind the scenes. It is vibrant and fans from all over the world are showcased in discussing how much Thirty Seconds To Mars means to them.
The emotional clip opens on a young man describing the pain of his father's unexpected death, how he dealt with the loss, how he continues to do so, and the role that music has played throughout the entire grieving process. Throughout cancer scares, divorce, job loss, death, and nearly anything else you could think of, music has helped these individuals persevere and continue to enjoy life. More confessionals are added to the mix, claiming that music is everything from a drug to the reason why they're even alive. Then, the video cuts to high-quality live performance footage, only occasionally swapping in scenes of the band helming a gigantic sailing ship.

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