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Foxes runs through the streets & celebrating the spirit of "Youth"

Posted by Kevin Z. Rong Sunday, August 25, 2013

English singer-songwriter Foxes, the musical project of Louisa Rose Allen, has quickly escalated. Foxes signed with RCA Records off the strength of her "Warrior" EP, an album that was released by Neon Gold, a label that's nearly indie-pop royalty at this point. Foxes recently released a brand-new slick music video for catchy new debut U.S. single "Youth," will be available on her upcoming "Youth" EP, due out on October 8. It's a cool clip, which sees the 24-year-old singer prances around in Mickey Mouse ears and engages in plenty of playing, and getting into Hipstervision mode that speaks to the youthfulness of the track.
If indie-pop singer Foxes sounds familiar to you, perhaps it's because you literally couldn't escape her vocals this summer on Zedd's EDM smash "Clarity." Or maybe you'll remember her from Fall Out Boy's "Just One Yesterday" or Rudimental's "Right Here"? It were also featured in "Gossip Girl." The track has been handled by Le Youth, aka Wes James, whose recent Cassie-sampling COOL single reached the UK Top 30. For "Youth," he's decided to strip out the pummeling drums and ghostly synths and replace it all with layers of stuttering, 80s-tinged electropop riffs, while Foxes' original vocal gets pitched and manipulated to become completely unrecognizable.
Lately, however, the fringed U.K. songstress has been striking out on her own. With a US Top 10 single under her belt, Foxes is finally having her moment and new-ish single "Youth" should help it along nicely. But don't let the juvenile, carefree feel of this video fool you, Foxes has the vocal maturity and range of a classically trained singer. The video was directed by James Copeman who captures the urgent, rebellious lyric of Foxes' electro anthem and stages the wide-eyed songstress in a black-and-white environment before the intro gives way to a vivid montage celebrating the spirit of youth with colourful imagery of bonfire parties, eye-catching costumes and a pair of Mickey Mouse ears.
The suitably stylized new video features Foxes being just that: young. The "Artist To Watch" VMA nominee kicks things off by hanging out in a black-and-white office space, but there's nothing dull or drab about her. Turns out the nine-to-five world just isn't for Foxes, so she decides to spend the rest of "Youth" wreaking havoc with her friends. Throughout the day (and night), Foxes and her "forever young" cast of characters run through the streets laughing, hanging out in abandoned parking lots, bathing in public, wearing Mickey Mouse ears, dancing around a bonfire. "Don't tell me our youth is running out," sings Foxes.

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