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Neon Jungle letting things go & having a good time in 'Braveheart'

Posted by Kevin Z. Rong Sunday, January 19, 2014

The ladies of Neon Jungle put girl power firmly back on the map as the freshly-formed British girl group continue to set themselves apart from the pack with the attitude-filled video for four-piece act's new single "Braveheart." With a sound that's a cross between the chanty agit-pop of Icona Pop and the rumbling, EDM-tinged noise that fills the radio, Neon Jungle might just be able to make things right again in 2014, following an odd year for girl bands in 2013.
After sending shockwaves through the pop scene with their excellent Top 10 debut single "Trouble" last August, Neon Jungle takes their potent brand of girl pop to a whole new level of excellence with this follow-up effort. For "Braveheart," they've refined the sound of "Trouble" into a more club-friendly, but no less characterful, mix of pulsing synths and huge bass drops. It sounds like a massive hit waiting to happen that combines an intensely soaring pre-chorus with a gigantic pop chorus that is ruled by a hard-driving, electro-edged production that is courtesy of production outfit More Mega.
"It's about letting go and having a good time," the group said of the cut. "We experience a lot of different emotions performing and listening to the song. Having it loud pumping through speakers, it's just like a rave every time it plays." The upbeat tune is weird, dark, pummeling and thoroughly out-of-the-box and one of the most blisteringly cool dance-pop singles in a long while. It's pop-rave stomper of the most flaming kind. It's bold, loud and legitimately massive.
The video for "Braveheart" perfectly captures the energy of the song. Drenched in bright hues of red and green, Shereen Cutkelvin, Amira McCarthy, Jess Plummer, and Asami Zdrenka step out in the lime light to show off their best dance moves as well as their style and their individual personalities while performing the song together as a solid union. The four turn it up to spark a massive dance party that will have you waving your palms to the sky the moment the chorus it hits, and also, inexplicably, a lion, they're proving their mettle as the most intimidatingly fierce girl group around.

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