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James Blunt having a private conversation with "Heart To Heart"

Posted by Kevin Z. Rong Tuesday, January 21, 2014

James Blunt is back in the game full swing this year and keeps it all moving fast in his new music video for his insanely catchy new tune "Heart to Heart," the second cut and the fourth promotional single taken from English singer-songwriter's latest fourth studio album "Moon Landing," which entering the charts at number two, securing his biggest sales figures for seven years. The 39-year-old singer says himself he'll never repeat the success of the song that made his name, 2005's inescapable "You're Beautiful."
Nevertheless, it seems the former soldier turned songwriter can still turn out a tune. "I have written it very much without an audience in mind," Blunt says of his new set. "In many ways this is, perhaps, the album that I would have recorded if my fast album 'Back to Bedlam' hadn't sold in the way that it did." After the success of first single "Bonfire Heart," the often-derided singer has produced a follow-up single to kick off his world tour. "Heart to Heart," is a radio-friendly pop affair that promises to be just as insanely catchy on the ears, was co-written with Daniel Parker and undoubtedly influenced by producer Robopop, making this another traditionally inoffensive Blunt song.
It's clear from its title that Blunt has an affinity for hearts. The track is basically, a private 'heart-to- heart' conversation between two people about their feelings, but in this song it becomes an important personal declaration of loyalty in friendship as well as in love. Of course, Blunt stays true to form by singing again about the uncertainty of being with someone. The lyrics border on being infantile, but are forgiven by the infectious melody. Hooks are plentiful, and smooth the transition from the verses to the choruses. The choruses continue the fun folk-pop, as Blunt re-affirms that despite everything, he sees 'eye to eye, heart to heart' and all is well.
The ear-worm "you and I/won't part until we die" is rhythmically brilliant and simply can't be ignored. "Heart to Heart" may be cornier than the lead single off "Moon Landing," but still has heart as it is quite possibly the most feel-good Blunt track ever. The accompanying video sees Blunt standing in different city sections, performing the track as everything zips by at the speed of a blur and various couples freeze among the crowd. The upbeat, hand clapping, positive track is sure to win more top spots on charts around the world and maybe even pull in a few fans that jumped ship a few years back.

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