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Zendaya goes hip-hop chic & embraces '90s fashion in "My Baby"

Posted by Kevin Z. Rong Wednesday, January 29, 2014

Following the release of her single "Replay," Zendaya drops the brand-new swag-tastic visuals for her Bobby Brackins-produced track "My Baby." The song was recently remixed by Cali rapper Iamsu and singer/producer Ty Dolla $ign. While Zendaya let her killer dance moves rule her video for "Replay," this time the singer is a bit more relaxed, letting her hip-hop swagger speak for itself as she bounces to the beat. In fact, it's kind of hard not to notice that Zendaya is channeling her idol, '90s R&B star Aaliyah, in the video.
Like 2 Chainz, Zendaya's different. The talented 17-year-old actress/singer proved that she's not your average Disney diva with '90s R&B-flavored debut single "Replay" and hammers the fact home with bouncy urban jam "My Baby." It's a cute change of pace that shows another side of the Disney starlet's bubbly personality. The follow-up urban-pop track taken from her self-titled debut album released last September, was recently also remixed by rappers Ty Dolla $ign, Iamsu and Bobby Brackins.
In the months prior to the release, the singer opened up about embracing both pop and hip-hop in her music. "I'm kind of creating my own music and I'm kind of creating my own zone, my own lane as an artist. I want to do rhythmic pop," Zendaya told MTV News last year. "It's not necessarily your average pop song. It has some kind of urban edge, some kind of more hip-hop-ish tones to it that kind of edge it up and do something a little different so it's not just your stereotypical pop music." Zendaya promised us a while back that she was "gonna swag it out," and with her new video, she keeps that promise.
Zendaya is bringing the '90s back in Stephen Garnet-directed video, as she flaunts her personal style, shows off several different cutting edge styles, and rocks everything from a Diamond Supply Co snapback and teal lipstick to a gothic-looking black cloak and epic fingernails. The Oakland homegirl loves the Raiders Varsity jacket, as she's said before, and she proudly dons the NFL team's gear head-to-toe while singing along to the urban-flavored track. With all the wardrobe changes, "My Baby" is similar to her "Replay" music video. But it's a new look for Zendaya in a couple of different ways, and all eyes are on her.

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