Ed Sheeran premiered the dance-driven music video for his beat-driven slice of funk lite "Don't," the official second single from the British singer-songwriter's eclectic sophomore album, "X." Though Sheeran's latest single, "Don't," was inspired by a bitter breakup, the singer has taken a more optimistic approach with the track's new video. Directed by Emil Nava, the clip focuses on one dancer's journey from poverty to wealth, as he limberly pops and locks his way from the ghetto to a mansion.
The Benny Blanco and Rick Rubin co-produced mid-tempo "Don't," the biting cheating anthem is all about a ex-girlfriend who cheated on Sheeran, and moving seamlessly through life. Sheeran almost didn't include "Don't" on the final cut of "X," as he felt it was "a bit too personal." Label and friends ultimately convinced Sheeran. He opened up to Rolling Stone about the song's origins, saying the funky cut was inspired by a real-life romance with another singer who slept with one of Sheeran's close friends while they were staying in the same hotel. But despite internet rumors, the track wasn't written about Taylor Swift, a songwriter known for penning tracks of romantic revenge.
Despite the song's downer lyrics about a celebrity breakup and betrayal, being packed with a pile of attitude and a sprinkle of revenge, the video delivers a cheerier vibe with a rags-to-riches story about a guy who dances his way to the top. Played by the 25-year-old sinewy hip-hop dancer Phillip Chbeeb, aka PacMan, who was a season 5 contestant on "So You Think You Can Dance," and steals the show in a rags-to-riches saga, as he springs into action, locking, popping, high-stepping and levitating up the social ladder and make his way through the city of Los Angeles until he's ensconced in a mansion.
The video opens with Chbeeb sleeping outside on a weather-beaten mattress, but once Sheeran's soulful falsetto kicks in, he wakes up by a shack, and begins his epic dance voyage. After some quick breakdancing, the man walks into his house and puts on a shirt; from there, he slips in and out of several increasingly nice homes. While he's back in the streets doing his routines, he's checked out by Sheeran from his window as he passes by in a black SUV. And he finally arrives at a fancy mansion, where he finds a nice suit to wear, shows off some Matrix-styled moves, and sits by the grand table to enjoy a massive Thanksgiving-style feast.
The Benny Blanco and Rick Rubin co-produced mid-tempo "Don't," the biting cheating anthem is all about a ex-girlfriend who cheated on Sheeran, and moving seamlessly through life. Sheeran almost didn't include "Don't" on the final cut of "X," as he felt it was "a bit too personal." Label and friends ultimately convinced Sheeran. He opened up to Rolling Stone about the song's origins, saying the funky cut was inspired by a real-life romance with another singer who slept with one of Sheeran's close friends while they were staying in the same hotel. But despite internet rumors, the track wasn't written about Taylor Swift, a songwriter known for penning tracks of romantic revenge.
Despite the song's downer lyrics about a celebrity breakup and betrayal, being packed with a pile of attitude and a sprinkle of revenge, the video delivers a cheerier vibe with a rags-to-riches story about a guy who dances his way to the top. Played by the 25-year-old sinewy hip-hop dancer Phillip Chbeeb, aka PacMan, who was a season 5 contestant on "So You Think You Can Dance," and steals the show in a rags-to-riches saga, as he springs into action, locking, popping, high-stepping and levitating up the social ladder and make his way through the city of Los Angeles until he's ensconced in a mansion.
The video opens with Chbeeb sleeping outside on a weather-beaten mattress, but once Sheeran's soulful falsetto kicks in, he wakes up by a shack, and begins his epic dance voyage. After some quick breakdancing, the man walks into his house and puts on a shirt; from there, he slips in and out of several increasingly nice homes. While he's back in the streets doing his routines, he's checked out by Sheeran from his window as he passes by in a black SUV. And he finally arrives at a fancy mansion, where he finds a nice suit to wear, shows off some Matrix-styled moves, and sits by the grand table to enjoy a massive Thanksgiving-style feast.
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