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Ella Eyre taking revenge on cheated ex-boyfriend in "Comeback"

Posted by Kevin Z. Rong Monday, August 25, 2014

So was she just daydreaming? Only one week after premiering her new single "Comeback," the up-and-coming London soul songstress Ella Eyre premiered the Jon Jon Augustavo-directed music video which documents a tale of bittersweet revenge. Described as "the ultimate break up song" by Eyre, her newest "Comeback" feeds off comradery and girl power, is the second single follows her debut single "If I Go" from her upcoming full-length debut album, still untitled, scheduled to be released later this year via Virgin EMI Records.
With a whole heap of attitude, this thrilling, horn-led smash new tune is based on a break-up Eyre experienced at 17, but is written from the point of view of speaking to a troubled best friend. "We've all been played, we've all been hurt, just take the pain, let that motherf**ker burn... you will find in time, that they always come back." Fierce, bold and brash, it's a feel good ditty about empowerment, independence and strength. Eyre says her previous track, if "If I Go" was about whether or not she should leave a relationship, and "Comeback" is about the relationship’s aftermath. "There's no more vulnerability, it's a very defiant 'f**k you,'" she says.
Eyre returns with visuals for the rousing, scorned-lover-anthemic-energy and powerhouse vocals of "Comeback," the U.S.-shot video reflecting her feelings about the sassy, fiery breakup song, with Eyre saying "'Comeback' is such a...boisterous, attitudey and quite a fierce sort of song, I wanted a video that could relate to that, really, and I think for me all I can say is that it's for me what represents what anyone would want to do to their ex-boyfriend or ex-girlfriend if they ever found out that they cheated on them."
The clip opens with Eyre and her ex talking at a diner. He wants her back but she is not buying since he's a filthy cheater and will always be one. So, not caring about what he has to say, Eyre begins to daydream upon looking at her ex's car keys. As Eyre and her pack of trendy pals getting sweet revenge; turning up at his house, smashing plates, causing havoc in his bedroom and even blowing up his car! At the end of the video, Eyre wakes up from her daydreaming, throws a glass of water to the man's face and walks out the diner.

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