The Chainsmokers, the NYC-based DJ and production duo of Andrew Taggart and Alex Pall skyrocketed into the music scene earlier this year with the infuriatingly catchy "Selfie," a track that splices the filter-obsessed voices of selfie-takers over bouncy dance synths. A gazillion or so YouTube streams later, the pair are back and released 'Maid in Manhattan'-style video for their hard to classify, meme-able follow-up single, "Kanye," and it's a cinematic experience somewhere between Maid in Manhattan and Cinderella.
The song, which features vocalist SirenXX, is all about how you can be exactly however you dream of being. Just like Kanye, but the message of the song doesn't reference West's oft-controversial rants. Instead, it draws from West's best quality: His complete and utter originality. Overall, "Kanye," throws a hugely positive vibe of self-empowerment and living life on one's own terms, something The Chainsmokers say was important to them to convey with their latest project. "We look at the word 'Kanye' as an adjective," Pall explained via email. "The song is about what it means to be like Kanye. It's about just owning it no matter what you're doing."
"Whether you're on top of the world partying in a penthouse or you're driving an old car playing your favorite song, it's about enjoying the moment you're in and feeling like you're the king," Pall added. "'Kanye' is a special video for us in that it represents the ideal that every person should live their life the way they want to," the duo said. "Like Yeezy, do what you believe and makes you happy and be confident regardless of what anyone else thinks. "We hope the video conveys just that, the message of self-assurance and living out life on your own terms... and of course the story, our story, starts where #Selfie left off."
The sequel to their iconic "#Selfie” video, directed by Ike Love Jones, is surprisingly down-to-earth. It starts in a hotel room where a chambermaid is scrubbing the floors outside of the bathroom where you can hear the conversation of two girls from "Selfie." Quickly, the maid realizes she doesn't want to scrub the floor - she wants to be like Kanye, and she helps herself to put it on the Selfie girls' fancy clothes and furs, and is soon out on the town with the other socialites for one night only live the life of glamorous girl and enjoy the perks of the good life. After she's spent some time drinking champagne and wearing a tiara, the maid realizes the lifestyle isn't for her and makes her way back to her job at the hotel and go back to her house.
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