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Ne-Yo Can't Escape the Stripper Pole with Juicy J in "She Knows"

Posted by Kevin Z. Rong Thursday, October 16, 2014

Ne-Yo loves the strip clubs but he can't seem to shake them when he's out doing errands, and he can’t escape the strip club either in the raunchy video for his latest banger "She Knows." The racy and humorous clip starring alongside the R&B singer and rapper Juicy J, as well as some talented pole dancers. The Juicy J-assisted urban track, "She Knows," is the latest single lifted from Ne-Yo's upcoming sixth album “Non Fiction,” which he's dubbing the "Rebirth of Storytelling," Ne-Yo is telling tales that stem from his own life and the lives of his fans.
But with "She Knows," a horn-infused club banger produced by Dr. Luke, Ne-Yo wanted to get you dancing. Or, really, get strippers dancing. "I wanted to make something for the strip club that isn't just for the strip club," he says. "It’s a record that could move. It's for the house party, for the strip club. It's something to get you going in the morning or before you head out for the night." "She Knows" is about a woman who has the confident and "swagger" to own the world (and she also knows how to “drop it down” with her sick body). Sonically, "She Knows" marries a "Problem"-style horn riff with a minimal trap beat, and comes out sounding very trendy indeed.
At first glance, the Emil Nava-directed risqué video featuring Juicy J may not seem like a ballad meant to empower women with a number of pole dancers performing in a series of rather inappropriate places, including a convenience store, a library, a sidewalk and an office. However, the 31-year-old R&B singer tips his hat to the skin-flaunting woman who is aware of her sex appeal and simply oozes confidence. In fact, the video features four women Ne-Yo hand selected, who own pole dancing studios, compete nationally or have competed in shows across the nation to be part of the video.
The clip shows Ne-Yo and his entourage having the time of their lives and slapping booties at a club. Each of the women have a story about who they are and why they decided to get into the sport of pole dancing. One of the dancers has a circus background, another is a stunt double and a third teaches classes at her own Los Angeles studio. Ne-Yo believes their individual stories give the song a whole new meaning and purpose. A woman "knows" she knows what she's doing when she walks into a room. "She's smart, sexy, and she owns it. It's about confidence." Watch Ne-Yo's strip club fantasy come to life.

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