Alternative rocker OK Go have been dazzling us with their super-creative videos for years. Their latest eye-catching spectacle of a music video, for the single "I Won't Let You Down," off their fourth LP, "Hungry Ghosts," continues that trend by featuring a cast of hundreds, Honda UNI-CUB personal transport devices and a lot of brightly-colored umbrellas as the inventive alt-pop foursome visited Tokyo's Robot Restaurant, a 12-floor underground theater with robots roller-skating to heavy metal music.
OK Go frontman Damian Kulash said of this futuristic dance-floor banger to Purevolume: "'I Won't Let You Down' is the closest that spaceship OK Go has come to the planet disco. We were playing around with beats and grooves and stumbled upon one of those moments of alchemy where a ball of light just jumps out of the sound. Suddenly there was a flash of Jackson Five and Diana Ross and we knew we had something worth chasing." As always, the music itself leaves a lot to be desired, but the visuals make it worth at least one watch.
The innovative clip, released Monday on NBC News' Today show Monday morning, raises this humans vs. machines theme literally sky-high. Filmed by a camera on a drone, the clip starts off small enough with the band pulling off some overly choreographed hijinks on their motorized scooters. Accompanied by dozens of elaborately choreographed dancers that are all holding umbrellas in perfect synch. The logistics of any choreographed dance aren't just tricky, they're downright baffling, and the larger the routine, the exponentially more baffling the logistics grow. By that line of thinking you'd figure the latest video would be impossible.
But each time the camera zooms up and away for a birds-eye view, you get a sense of just how absurd the scope of this project was. In classic OK Go style, it's tightly choreographed and seems to take place in a strange warehouse. By the end we're looking down on literally hundreds of Japanese schoolgirls popping open their umbrellas in perfect timing to produce what looks like the kaleidoscope becomes a football-field sized LED display and wondering just how many hours went into the production of this madness. OK Go is the true master of the viral music video!
OK Go frontman Damian Kulash said of this futuristic dance-floor banger to Purevolume: "'I Won't Let You Down' is the closest that spaceship OK Go has come to the planet disco. We were playing around with beats and grooves and stumbled upon one of those moments of alchemy where a ball of light just jumps out of the sound. Suddenly there was a flash of Jackson Five and Diana Ross and we knew we had something worth chasing." As always, the music itself leaves a lot to be desired, but the visuals make it worth at least one watch.
The innovative clip, released Monday on NBC News' Today show Monday morning, raises this humans vs. machines theme literally sky-high. Filmed by a camera on a drone, the clip starts off small enough with the band pulling off some overly choreographed hijinks on their motorized scooters. Accompanied by dozens of elaborately choreographed dancers that are all holding umbrellas in perfect synch. The logistics of any choreographed dance aren't just tricky, they're downright baffling, and the larger the routine, the exponentially more baffling the logistics grow. By that line of thinking you'd figure the latest video would be impossible.
But each time the camera zooms up and away for a birds-eye view, you get a sense of just how absurd the scope of this project was. In classic OK Go style, it's tightly choreographed and seems to take place in a strange warehouse. By the end we're looking down on literally hundreds of Japanese schoolgirls popping open their umbrellas in perfect timing to produce what looks like the kaleidoscope becomes a football-field sized LED display and wondering just how many hours went into the production of this madness. OK Go is the true master of the viral music video!
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