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Alex & Sierra Play An Estranged Couple In "Little Do You Know"

Posted by Kevin Z. Rong Monday, October 13, 2014

On the eve of their debut album "It's About Us" release, the reigning 'X Factor' champs and singing duo Alex & Sierra have shared the music video for their next single "Little Do You Know." From Florida, the 23-year-old Alex Kinsey and Sierra Deaton, AKA Alex & Sierra, created excitement performing as a modern day Sonny and Cher, are the first and only group to win the U.S version of The X Factor, they've officially won over our hearts in real life.
After winning the third and final season of The X Factor USA last year, the boyfriend-girlfriend pop duo Alex & Sierra have been diligently working on their album to keep fans engaged. Following the impact of the lead single "Scarecrow," the heartwarming ballad "Little Do You Know," is a but more up-tempo and has a catchier beat as well as better lyrics. It was co-written by Toby Gad, who has also penned such hits as Fergie's "Big Girls Don't Cry" and Beyoncé's "If I Were a Boy." Love conquers all. Especially if you're a real-life couple recording songs.
The song tells the story of an estranged couple. Sierra watches Alex as he sleeps. She hits the streets alone. So does he. They walk about aimlessly until finally they come together as the sun rises in the distance. The 'X Factor' winners show us how romance can have some bumps as Sierra sings, "I've been holding back for the fear that you might change your mind/ I'm ready to forgive you but forgetting is a harder fight/ Little do you know/ I need a little more time."
The Jay Martin-directed emotional clip follows an intimate journey with Alex & Sierra shot over on one very long night in separate locations. The delish musical duo play a love torn couple going through a difficult phase in their relationship, although still know that there is love underneath the pain they feel. The two seemingly can't stop thinking of one another as they separately wander through the streets during a sleepless night before meeting each other at dawn for a touching adorable moment.

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