Lady Antebellum proved why they are one of the quickest-rising acts in the business by adding fuel to their already white-hot career. The trio have already gone back into the recording studio and are hard at work their sophomore album with Capitol Nashville, which is expected for a November 2009 release. They're giving the country crowd a snippet of what is to come with the brand new lead-off single and title track "Need You Now". The music video for the single is burning up and world premieres on YouTube September 15, just before they heading to Canada for touring with headliner Keith Urban. They are becoming the first country music video to debut in the popular site's Featured Video section.
The video was shot in Toronto in late August, and directed by David McClister, who does a fine job of playing up the possibility. Scott and Kelley act as ex-lovers laden with romantic feelings that have yet to fade as they try to move on with life without one another. Both parties are haunted by memories of happier times together and wonder if the other person is as miserable as they are now and if thoughts of them ever cross their mind. Then, during a late night filled with unbearable loneliness and the assistance of a little liquid courage, they reach out to one another and confess how desperately they need each other right now. The clip is one the players immersed themselves in, "We really wanted this video to be a little more dramatic and stylized than anything we've done before," explains lead vocalist Hillary Scott. "It was an exhausting shoot physically and emotionally, because we worked through the night and just poured every ounce of ourselves into our characters. It's a passionate song, and we wanted the video to be just as passionate."
The tune of "Need You Now" also starts off with a similar midtempo catchy melody groove to the trio's first-ever No.1, "I Run to You," which has snagged two CMA nominations for "Group of the Year" and "Single of the Year." Lady Antebellum certainly has the whole package: a clearly-defined sound, well-written songs, a strong fanbase, and plenty of promotion. "Need You Now" is a sure sign of good things to come. Although it's still early in the tracking game, "Need You Now" has quickly become the fastest rising single of their career to date, cracking into Billboard's Hot Country Songs #15. The passionate track also staked its claim on iTunes' Top 10 country songs chart the day it was released and has since sold over 100,000 digital downloads. Billboard Magazine says that "Lady Antebellum has lived up to its promise and then some," and that the lead single "packs a powerful punch."
The video was shot in Toronto in late August, and directed by David McClister, who does a fine job of playing up the possibility. Scott and Kelley act as ex-lovers laden with romantic feelings that have yet to fade as they try to move on with life without one another. Both parties are haunted by memories of happier times together and wonder if the other person is as miserable as they are now and if thoughts of them ever cross their mind. Then, during a late night filled with unbearable loneliness and the assistance of a little liquid courage, they reach out to one another and confess how desperately they need each other right now. The clip is one the players immersed themselves in, "We really wanted this video to be a little more dramatic and stylized than anything we've done before," explains lead vocalist Hillary Scott. "It was an exhausting shoot physically and emotionally, because we worked through the night and just poured every ounce of ourselves into our characters. It's a passionate song, and we wanted the video to be just as passionate."
The tune of "Need You Now" also starts off with a similar midtempo catchy melody groove to the trio's first-ever No.1, "I Run to You," which has snagged two CMA nominations for "Group of the Year" and "Single of the Year." Lady Antebellum certainly has the whole package: a clearly-defined sound, well-written songs, a strong fanbase, and plenty of promotion. "Need You Now" is a sure sign of good things to come. Although it's still early in the tracking game, "Need You Now" has quickly become the fastest rising single of their career to date, cracking into Billboard's Hot Country Songs #15. The passionate track also staked its claim on iTunes' Top 10 country songs chart the day it was released and has since sold over 100,000 digital downloads. Billboard Magazine says that "Lady Antebellum has lived up to its promise and then some," and that the lead single "packs a powerful punch."
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