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Video Premiere: Jordin Sparks | "S.O.S. (Let the Music Play)"

Posted by Kevin Z. Rong Thursday, September 10, 2009

Jordin Sparks, the 19-year-old American Idol alum has released the music video to her latest and very infectious hit dance track "S.O.S. (Let the Music Play)", the 2nd single off her sophomore album "Battlefield".
"S.O.S." is an uptempo electropop song that contains a sample of "Let The Music Play" by Shannon. It combine 1980’s synths with modern techno-dance beats. Sparks is out to the club and hitting the dance floor along with a bunch of clubbers. She explained why she decided to go in a dancer direction with this song: "I'll always be the ballad girl from American Idol, but I wanted to try something new, though not so far that people wouldn't believe me." The video was directed by Chris Robinson and shot in L.A. on August 10, and was released exclusively to MeetMark.com the website for the makeup company yesterday. Sparks is being praised for showing a side she has never before embraced, stepping out of her usual comfort zone as she stated.
With its potent and *snap snap* send off, the song is filled with charisma and perhaps the attitude and staying power that alongside Sparks’ pipes will allow her to be a prominent force in the music industry. Sparks is the younger, more demure, innocent-esque winner out of all the girls. Kelly Clarkson is the rock chick, Fantasia is the R&B/Lifetime girl, and Carrie Underwood is the country star which leaves Sparks to be the younger face of American Idol female pop music.
The song has some pretty great remixes out there already, and the song is going to be released to US radio on September 29, with loads of promotion while she tours with Britney Spears and will appears on the VH1 Divas special on September 17. The legendary live concert event will also feature voices like Adele, Kelly Clarkson, Leona Lewis, Miley Cyrus and Jennifer Hudson, and hosted by Paula Abdul. Sparks is looking forward to the next round of Grammy nominations, she’d love to do some acting (especially on Broadway), and someday, say 10 or 12 years from now, have "a significant other, but ultimately, I just want to be happy" she said.

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