The Jonas Brothers and Demi Lovato just released their new music video for the track, "It's On," off the TV-movie "Camp Rock 2: The Final Jam" soundtrack Friday on Disney Channel. The Brandon Dickerson directed video gives fans a glimpse on what they'll see in the upcoming movie, and also showing Lovato and popular hip-hop artist Matthew 'Mdot' Finley go head to head. Choreographed by the movie's Rosero McCoy, it's the first-ever concept music video from the leading channel for kids, tweens and families.The new video, features Lovato and the three Brothers rock out with the rest of the cast of Camp Rock 2, was made just after they wrapped the Disney movie "Camp Rock 2: The Final Jam," which will premiere September 3 on Disney Channel, the guys say that the video perfectly encapsulates the vibe of the sequel. "We shot [the video] back in September, October, and it was a great experience," Joe Jonas told MTV News at the Young Hollywood Awards on Thursday night. "We were able to get back with the cast, and the video was really fun. Joe added that the video, which was directed by Brandon Dickerson, will give fans a taste of what they will see in the flick. "It has a lot of pieces to the puzzle to what people will see when the movie does come out," he said. "I think it's also a little something of what people are going to see when we go out on tour."
"The video is a really cool concept," Kevin Jonas continued. "It takes on the aspect of the music and just the intensity, the high energy of what the song is. What's cool is just the passion of all the people who are singing." Nick explained that it was a bit of a high-intensity shoot since they filmed "It's On" at night. "It was good. It was a long night. We shot it overnight, 'cause we wrapped the movie with night shoots so from basically 10 [at night] to 10 in the morning every day [we shot the movie]," he said. "And after the movie wrapped, we shot the video, so we had to stay on that schedule. We stayed up all night and then [had] a flight on the next day. It was [an experience] we'll never forget."
The movie's soundtrack, meanwhile, will be made available for purchase nationwide on July 27 on Walt Disney Records with 15 original songs that span hip-hop, pop/rock and dance, and is the biggest, broadest music yet for a Disney Channel Original Movie. In support of the TV movie and the theme songs, Jonas Brothers will be going on a tour with their co-stars beginning July 27 in Dallas, Texas. In addition, the band along with Lovato will perform on "Good Morning America" this coming Tuesday, May 18.
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