After a decade of silence, the English soul and R&B group Sade is back, and have a new music video debuted to support their latest second single "Babyfather," from Sade's comeback sixth platinum-plus studio album, "Soldier of Love." Released in February this year, the album is a chart topper. Filled with ten new materials, it ruled Billboard Hot 200 for three consecutive weeks. "I've had my ups and downs in the years between these albums. That's partly why I'm able to write songs that people in some way can hear. I express feelings, real feelings," Sade commented on her songwriting. Everyone loves Sade! She's such an incredible talent. In her latest video, she shows that she not only has the vocal chops, but the presence on screen to make things happen.In this reggae-flavored number, band's frontwoman Sade Adu sings of a male figure who can be the father of a woman's child and a strong male role model, without necessary being a lifemate. Adu told People that "Babyfather" is "about how great it is to be a parent, what a great honor and privilege that is, and what a terrible thing that is to waste. As long as you feel good about yourself, you can be a good parent, and then it becomes an endless fruitful cycle," she says. As for the sound of the new song, "I wanted it to sound quite rough and scrappy, not too honed," says the 51-year-old Grammy-winning singer. "The beginning," says Sade, "feels like the ice cream van coming down the street."
The music video, which features people wearing bright-colored outfits and initially slaps the viewer in the face with such vibrant colors in a great way, is directed by Sophie Muller, who also took the picture for the single's cover art and Beyoncé's "Deja Vu" video. It's amazing how Sade just do things on their own time, and it features Adu takes on the role of a pure housewife, who is doing her daily household chores from cooking to washing dishes to doing the laundry in what seems to be a neighborhood of peace. The video is so clean and reminds us that there can still be good in the world, seriously as corny as that sounds. Anyway, the dub/reggae sounds on here are a welcome change of pace from the darker, stark elements of Soldier of Love's eponymous single.
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