The UK band I Blame Coco have just released the music video for their second single "Self Machine," from their finest long-playing debut album, "The Constant," is due for release in September. I like the moody, angsty and really fitting how I am feeling today. "Self Machine" is an electronic/alternative mix with a killer melody, ding ding, an instant winner.I Blame Coco are a five-piece fronted by one Coco Sumner who is, for better or worse, the daughter of Sting and his wife actress/producer Trudie Styler. The burgeoning talent, just 19-year-old at the moment, has been diligently plucking away at her debut record for the past five years now. Ironically though, there's hardly anything constant about it, given that slaving over those mega lyrics and the shape of the sound, she apparently scrapped it all in the autumn of last year and re-wrote it to her own, exact specifications.
The 19-year-old Londoner has been a simmering, growing presence on the capital's music scene for the best part of a year, and she and her band released their first single, "Caeser" in February, a track that featured vocals from Scandinavian pop nymph Robyn. Impressively, the Italy-born singer and her band have been signed to Island Records on a six-album deal.
The follow up single "Self Machine," will be released on July 12, is a nice piece of alt-pop, but it feels a little creepy since Sumner looks and sounds exactly like her father. The blaring, 80's-inspired beats of the song sparkle with shades of producer's pop sensibility, yet Sumner's deeper voice suggests something far darker: "I saw the mirror staring back at me, and it told me I'm a self machine," Sumner croons, sounding appropriately lonely as she tackles the personal void missing in today's digital age. It was lush, quiet, soft and introspective, then out burst the official single, and it's an up-tempo winner with a driving beat and a terrific acrobatic arrangement. The result is nothing short of alt-disco brilliance.
Sumner takes the idea of the global online community to its extravagant conclusion and imagines herself in a robot state to a thumping electro-rock sound-bed. From the press release: "Self Machine" is a soaring dystopian disco anthem and a dose of heartfelt, creative electro pop at its finest, and the video is no different. Directed by Alex Smith at Warp Films, (the man behind Coldplay's "Yellow" and Manic Street Preacher's "Empty Souls") it was shot at an old derelict swimming pool in an abandoned college in Oxfordshire, giving it an almost 'post apocalyptic' feel. The video is very high fashion, a bit magical, and quite beautifully shot all around.
If someone says, “I give you scars and wounds because you are the only one I deeply in love.” Don’t take it. If someone tells you the false and says, “I have cheated on you because I don’t want to hurt you.” Never believe it. It’s always the better way to show the truth since sooner or later you will be caught by the lie you have made.