Former Destiny's Child singer Kelly Rowland is forging her third attempt at solo stardom with the release of a new techo-inspired dance album, featuring production by French music sensation David Guetta. The Grammy Award-winning singer just released the first music video for "Commander," which has been confirmed as the first single off that upcoming effort, is slated for release on September 14.The video for "Commander" was filmed on May 5 with Japanese music producer and promo director, Masashi Muto, his work known for scale, impact and colorful imagery. Rowland faces off against herself and gets her groove on in the new video. Dressed in thigh boots and a Wonder Woman/Cat Woman inspired, wedgie causing body suit, the beautiful Rowland embarks on an alter ego dance off that goes absolutely nowhere. The two Rowlands, one is dressed in black, the other in red, start what appears to be a voguing competition on the dancefloor on a piece choreographed by Fatima Robinson, then are flanked by respective dance teams. There's some nice moves and Rowland sports some sexy looks for the video.
The video has a very futuristic feel to it, and it shows Rowland taking charge of those around her as a commander! The 29-year-old singer has talked about the video "The whole concept of the video is very futuristic and great. The red line in the story is that I am above all the lead I but in the club atmosphere with cool people. I fight against myself with my haircut, makeup, and dance moves."
The R&B singer Rowland really is trying to appease her urban fan-base with the release of her official Urban remix for International single "Commander," which is an uptempo, pop, dance song and has received crazy airplay and the reception has been overwhelmingly positive for this track. Rowland even enlists her "Dilemma" collaborator Nelly to spit some verses on the Rico Love/David Guetta helmed track. The "Commander" video really symbolizes how far Kelly has come as a solo artist and how secure she is with her new sound and current career path. We're predicting a full on Rowland Renaissance!
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