Christina Aguilera is back and better than ever! This time she's taken a much softer approach and looks great doing it, in the new video for her powerhouse latest 3rd piano-driven ballad "You Lost Me," which premiered Thursday on Vevo with an emotional and heart wrenching storyline of love. Both the song and its video are the polar opposite of Aguilera's first "Bionic" single, "Not Myself Tonight," representing a kind of return to form for the gifted singer. The 29-year-old singer goes natural beauty and is emotionally shook up over a seemingly perfect companionship tarnished by deceit.The somber track is about a man who cheated on her and eventually left. It brings the honesty and emotion that have made Aguilera one of the premier balladeers of our time. The lovely ballad song shows off her amazing vocals, while the Anthony Mandler-directed video shows simplicity with pure passion and emotion. "This video will take you from a very dark place," Aguilera says of her new video. "What I wanted was a very raw and real feeling, kind of falling apart of your whole world." Aguilera says her goal was to capture the emotions that happen when "your relationship with this person is sort of being destroyed right before your eyes."
The video swapping her platinum pinup style for a softer image to suit the "Bionic" ballad. It begins with an extreme close-up of a gun barrel while the newly strawberry-blonde star wanders through a deserted bedroom and lays down in the dirt, but like a vintage Hollywood vixen, she always remains impeccably glamorous -- even while mascara streams down her cheeks. Mandler adds, "From the first keys of the opening of the track, we know that we are about to watch something that is going to move and transform us." The video will feature a series of connected vignettes. "In the end, we've traveled through Christina's world. One that is physical, mental and spiritually charged. Nothing is what it seems. Everything is fractured and evolving, falling away... fragile."
A leader in the parade of Mickey Mouse Club veterans who stormed pop at the turn of the millennium, Aguilera was the sexy, brassy diva of the bunch as it were. But by the time of 2006's third album "Back to Basics," it was clear that Aguilera was the most musically ambitious, and reliable, pop diva of the boom, and became a worldwide success. Although the blue-eyed Aguilera has matured and mellowed as she entered motherhood, it's won't be the last you'll see of her. She's a true talent, one of the best vocals in the industry today and a soulful singer worthy of all the praises and awards she has been credited at such a young age. Emotionally driven and visually beautiful, the video thrusts viewers right into her feelings, with the lightening and effects altering dramatically with each run of her stellar voice. Hopefully for Aguilera, "You Lost Me" will cast those doubts aside and remind everyone of what she does best.
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