Shifting modes of transportation from sports car to speedboat to race-ready motorcycle, British dance/pop singer Taio Cruz revs up his engine and plans to take fans along to a fiery junkyard fete with the new video for his the second US hit single "Dynamite," from his sophomore album "Rokstarr." You will find dozens of models outfitted in mechanic uniforms and boasting scantily-clad women, fast bikes, and fireworks on the Sun Valley of California.Cruz is following up on his Luda-assisted smash debut "Break Your Heart"s massive US success with ease, "Dynamite" further solidies his reputation as one of the planet's rare, sure-bet chart toppers. If you look for slick, catchy and dancefloor-ready pop, Cruz delivers every single time. "Dynamite" is guilty pleasure pop of the finest kind. And that should really come as no surprise. The track was written by Cruz in collaboration with Dr. Luke and Swedish pop genius Max Martin. "The song 'Dynamite' itself is about when you go to the club and when you go to a party and when you're just going out... you got to feel like, 'I'm just gonna explode,'" Cruz explained. "Basically, we are going to represent that with just massive, massive, fireworks in the sky!"
It's been said that "insanity" can be defined as performing the same activity over and over and expecting a different result. This particular Cruz cut "Dynamite," though, has a slightly more robotic, relaxed feel to it, which should help get the attention of those who haven't yet had the pleasure of hearing the UK pop star sing about breaking poor girls' hearts. If Cruz's edgy production and Seal-like vocals don't have you hooked by the first verse, then maybe he'll be reeling you out of the water by the song's end.
Cruz takes state-of-the-art cyborg pop to a stylistic extreme, layering ultra-processed vocals over computer-born beats that often suggest the pumping of pistons. His dependence on new-jack software doesn't mean he lacks an appreciation for old-school tunecraft: up-tempo club jams like "Break Your Heart," and "Dynamite," sport melodies sturdy enough to support all the digital detailing. Cruz may be a robot, but he knows that his market is made up of humans. With even more surprises planned down the road, 27-year-old British R&B artist has no plans of stopping. He is indeed living the musical dream and is just getting started.
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