British indie-pop princess Ellie Goulding premiered the music video this weekend for her fourth single, "The Writer," off her acclaimed chart-topping debut album "Lights," her label has wisely gone with her lush, will be released in the UK on August 9. Goulding's delicate touch perfectly suits the summery ballad. Apparently, the single is the "most personal and emotional song" the starry eyed star has ever written. It's fair to say she plans to take full advantage of all her album.Goulding sprang to fame after she came top in the BBC's prestigious Sound of 2010 poll. Her new album "Lights" features ten tracks of sparkling future pop and Goulding herself has written a few words about each track. When asked what "The Writer" was about, endearingly Goulding said: "The Writer is the most personal and emotional song I've written yet. It's about how you'd do anything and change absolutely everything about yourself if necessary, just to be noticed by this one person."
"The Writer" is a pretty ballad, but not really loving the sleeper music video. Obviously, the label didn't have much budget for her latest single. The lullaby-inspired music video was filmed at Happisburgh Lighthouse in Norfolk in June. It was released onto YouTube on Sunday. The video shows the 23-year-old Brit Award-winning singer wandering through a field and exploring the Happisburgh Lighthouse, which was constructed 220 years ago. It also includes in-studio sequences of her in front of a bright screen, giving the impression that she is in front of the actual light of the lighthouse. It's an understated affair. If you've ever wondered what the inside of a lighthouse looks like, you'll love it. There isn't really much to say about the video. It very much suits the romantic mood of the song and sees Goulding looking all virginal and white while strolling through some scenic, rural imagery with plenty of close-up shots.
Despite it's personal lyrics, "The Writer" has a very typical pop ballad sound and sees Goulding sacrifice some of her trademark quirkiness because of this. Her voice still sounds as distinctive as ever but the production, lyrics and vocal hooks are kept on the straight and narrow. However, sometimes quirkiness needs to be put to bed in order to hear the real person behind it so I think "The Writer" is a lovely song and I hope it does well.
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