Beyoncé has finally dropped her colorful mod-tastic video on MTV for "Countdown," the third cut lifted from her recent multi-million-selling album "4." The pregnant R&B diva loads this '60s-inspired masterpiece with various energetic routines, taking on a variety of iconic looks, rocking out mod style, showing off her growing belly and channeling the spirit of Audrey Hebpurn by wearing short bangs and cropped black pants.This playful upbeat, horn-heavy track was co-written and co-produced by the 30-year-old herself and samples Boyz II Men's 1991 R&B hit "Uhh Ahh." The song's development was motivated by the fact that Beyoncé wanted to create something refreshing and different by mixing several musical styles of the 1990s with the 1970s. It was considered to be everywhere on the genre map, and contains elements of funk music amongst dancehall influences. It's a perfect mix of classic and modern, which seems to be what Beyoncé is aiming for in this era of her career.
Lyrically, it's about twinned boasts of self-worth and proclamations of fidelity into a tight knot of romantic ideals. "Countdown" finds Beyoncé as the female protagonist delivering her message of ten years of loyalty seeming just as thrilling as the first time to her love interest and boasting of all the ways he should feel lucky to have her by his side. Throughout the song, Beyoncé sings with a sassy attitude, setting a futuristic tone.
The video was directed by Adria Petty, who previously worked with Beyoncé on the clip for "Sweet Dreams." In it, Beyoncé turns into a human clock behind a classic '60s psychedelic, black-and-white-striped background, then a human art gallery as she morphs into a series of Lichtenstein girls come to life in primary-colored bathing suits. The video ends with the superstar in a chair, grooving to her uptempo track. Throughout the clip, which bubbles with excitement, she is all smiles, perhaps reflecting her joy at beginning a new phase in her life.
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