Delivering a raw rendition of her latest single, Jessie J takes us back with an authentic and wholesome video for "Who You Are," the title track from the English R&B and soul recording artist's debut LP. Jessie explained why she chose this as her title track: "This song saved my life musically. The day before I wrote this song I was ready to give up music. It's amazing how three-and-a-half minutes of melody and lyrics can change your life and I'm so happy that not only has it saved my life but it's saving other people's. That's why my debut album is called Who You Are."Jessie belts her heart out on her stunning new single about the struggles of a young woman trying to figure out who she is. "I kind of lost myself. It's very personal. It's about being true to yourself. Don't lose yourself in any situation you're put in, and do the dew." She said: "The other day I had a girl message me saying 'I was ready to take my life and then I heard "Who You Are".' That pressure is beautiful but scary at the same time. I want to be a positive role model for young people. I always say that I'm half-artist, half-therapist. I'm very much someone that lives to be happy. It's not just about the parties and I know so-and-so – I'm not that girl. So I looked in the mirror and started to cry and said 'who am I?' Music is my therapy."
The 23-year-old songstress was co-wrote this self-help and self-empowerment dirge ballad with Toby Gad and Shelly Peiken at the end of a lonely three-month trip to Los Angeles when she was 20. Having been shunted from studio to studio with various producers she was ready to pack it all in. The song returns Jessie to an acoustic accompaniment, and makes for a fine closer – it's her Hometown Glory, without the raw emotion but touching nonetheless."
The somber and simple yet effective visual features the British R&B songstress sets in a bedroom without any visual distractions, Jessie faces the camera head on and shares her story about being true to who you are no matter what others tell you. The new clip perfectly emphasizes the intensity of Jessie's vocal performance, as she offers a vulnerable yet compelling performance of the emotional track, and also perfectly captures that raw emotion that ends with a rainstorm that washes away the tears and sorrow to make way for a fresh new start.
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