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Allstar Weekend Finds Fleeting Love In "Blame It on September"

Posted by Kevin Z. Rong Monday, October 31, 2011

Summer is all about crazy adventures and that care free spirit but unfortunately all good things must come to an end. Don't blame it on global warming, but blame it on September! Or at least that's how Allstar Weekend suggests we cope. Allstar Weekend has released their new music video for their single "Blame It On September," the second single comes from their latest sophomore album, "All The Way." The video tells a sweet story of summer love that sadly ends in September.
With a perfectly timed release, "Blame It On September" rues an expired summer romance. But instead of blaming the split on all the crazy ish your ex has done to you, Allstar Weekend firmly believes it's the month of September's fault. The San Diego rockers shot the video in Toronto during their recent tour with Selena Gomez. Frontman Zach Porter said, "The song is about the transitions the month of September brings, whether it's the end of a summer romance, going off to college and moving away from friends, or even parents sending their kids off to school."
The concept of the video was inspired directly and closely mirrors the true story of the song, with Porter experiencing a summer romance that sadly comes to an end in September when his crush goes away to school. It's a lot like the real-life situation Porter wrote the song about. Porter explains the story behind the song to BOP and Tiger Beat, spilling: "During the summer between my 9th and 10th grade year, I met a girl and we hung out all summer. I was in love with her...but at the end of summer, she broke it off. I was so bummed."
Directed by Colin Minihan, the video mainly consists of a flashback to all the fun summer activities a cute, young couple could ever dream of. There's the outdoor carnival, the bike riding, the driving with the top down and the couple-y movie night with friends. and naturally the female lead sported some salt water laden hair, effortless tank tops and makeup that magically didn't sweat down her face. The video comes to a close with a gratuitous shot of the couple having a quintessential summer picnic while reclining on the grass and looking up at the balmy summer sky.

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