Just turned 43, and left 'American Idol,' Jennifer Lopez has once again delivered a brand-new video for her ultimate global dance single, "Goin' In" during "MTV First: Jennifer Lopez" on Wednesday night. Featuring American rapper Flo Rida, the pop jam appears on both Lopez's first greatest hits album, "Dance Again ... The Hits," which dropped this week, as well as the soundtrack to "Step Up Revolution," which hits theaters Friday."Goin' In" features an energetic and entrancing beat which speaks of the freedom found in dance, and is built into Rida's hyper-speed rhyme from Lopez's propulsive verse. After proclaiming "They're not stopping us tonight," Lopez switches between a shimmering crescendo to the song's stadium-size chorus. It's a vibrant and vivid banger of epic proportions, picking up where Lopez left on "Love," and catapulting everything into a whole new stratosphere altogether. "Goin' In" is the hardest club track we've heard from the multi-hyphenate superstar in recent years.
The video was filmed in June, and directed by Ace Norton. Rida said about the video: "They had me performing around this Lamborghini, it was really different 'cause there was one scene where I got on this treadmill and they had me running while performing my verse. I had a chance to look back at the video and it seemed like over the top." Lopez isn't the only star of the brightly colored clip. The footage from "Step Up Revolution" has also been incorporated, showing dancers on the streets.
The steamy clip opens with Lopez blowing a dandelion with her amethyst-covered lips, rocking a purple cloak and matching shades as she readies a high energy dance sequence alone in a room filled in front of a bank of neon lights while both a grenade and a pair of fire hydrants explode with paint. As the spores begin to take flight, they turn into glittery specs floating into space. It's the first of many moments that focus on what looks cool, instead of telling a cohesive story. The clip is a dazzling spectacle of grinding dance moves, eye-popping visuals and a whole lot of glitter.
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