Today's Pick

Swedish pop singer Loreen Talhaoui premiered the music video via Twitter for her dance club music-lite hit "Euphoria," which garnered international attention when it won Europe's major Eurovision Song Contest this year in May with Loreen getting a majority of the vote for her emotional performance of "Euphoria." Loreen's big vocals give weight to the European dance track's massive message of experiencing celestial-like "Euphoria" with a lover.
The Eurovision-winning smash, "Euphoria" is undoubtedly a fairly typical slice of dancey Europop, but Loreen's performances elevate the song to a completely different level. She packs the kind of powerhouse vocals that are rarely heard in pop music today, and she's got an electric charisma that makes her more alluring than your usual Eurovision alumni. Softly spoken Loreen, a 28-year-old of Moroccan-Berber descent, thanked her fans for their support. "I wouldn't have been able to do this without you. Thank you so much," she said after her victory was announced.
"Euphoria" has Swedish elements sprinkled all over it. It is delicately done. The synths offer that aesthetic gloss that only makes the track go higher in terms of approval ratings. Upbeat would be a good way of describing "Euphoria." It can evoke feelings of great positivity onto its listener. Loreen shows tremendous composure in delivering those high notes. Hearing Loreen start slowly in terms of building that excitement in terms of her soon-to-be-sang high notes really got me pumped up.
Filmed in the Swedish countryside by light summer night, and directed by Marcus Söderlund, who builds a magical atmosphere when he lets Loreen's inherent powers to play against the forces of nature. The video itself is dark and mysterious in much the same vein as her memorable stage performances of the song. It features Loreen walking alone and wandering across a gloomy field, casting her 'wind' powers ala 'The Last Airbender' on the way. While dancing in the grassy areas, she conjures wind, rain, thunder, and even snowflakes fall from the sky, and Loreen is overwhelmed by them with her swift moves. The erratic weather comes to pass and the singer sits quietly in the forest.