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David Guetta creates virtual dance floor in "I Can Only Imagine"

Posted by Kevin Z. Rong Tuesday, July 3, 2012

Utilizing face mapping technology, David Guetta has dropped an expensive looking clip for his new electro-house song, "I Can Only Imagine," his dance/pop collaboration with Chris Brown and Lil' Wayne which serves as the sixth international single off his latest hugely successful LP, "Nothing but the Beat," which offers the same experience as one of Guetta's numerous remix sets, is in stores now.
After seeing a behind-the-scenes clip of the 44-year-old French producer's "I Can Only Imagine" video last week, the final product is here. The French disc jockey calls on Wayne and Brown for a lyrical assist for the club-ready track, and the two hip-hop and R&B staples show up for their respective verses. The threesome performed the club banger for the first time at the 54th Grammy Awards back to February.
Directed by Colin Tilley, the visually-engaging futuristic theme clip used six video sets and it shows Guetta in a control room of sorts with holograms and 3D screen to control a cyborg dancing in a hall. "David Guetta actually has this control room that's made out of all holograms," said Tilley. "It kinda feels like 'Minority Report.' It's just got a really crazy vibe and he's controlling everything that's happening in his world. He's controlling these dancers that are going crazy, he's controlling Chris Brown in this room with this mask on."
The clip shows a dance floor virtual reality based around Guetta and a futuristic DJ booth. While Wayne raps in front of a skateboarding backdrop, Guetta navigates Brown through a nearly zero-gravity dance routine that ends when Guetta finally removes his hands from the control pad on his turntable. There are light-up suits, face-mapping, skateboard ramps, and laser-beam eyes. Guetta described the video as having "crazy, super strong images, and futuristic images." Overall, pretty slick effort!

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