The cutesy duo Karmin have finally served up the music video for their new pop rap single, "Hello," the second official single and title track from their Epic Records debut EP. Karmin took the internet by storm last year after posting a cover of Chris Brown's "Look At Me Now" on YouTube, which instantly went viral and became one of YouTube's most viewed videos of 2011.After enjoying the success of their chart-busting single "Brokenhearted," the Berklee grads are back and go back to hip-hop roots - like big drums up front, with with the promo of their next single "Hello." The Stargate-produced tune, is more than a few dance beats away from their acoustic YouTube covers of yore, and shows off Amy Heidemann's impressive rapping skills as she flows over a catchy beat about their rise to fame and the people who doubted them along the way. "This one gets a little darker, the sound is darker, there's more rap in it, it's a little more aggressive," she said.
The swag-pop duo show a darker, more mysterious side in their new video for “Hello,” and in it, Heidemann wanders through vibrant Chinatown looking a little lonely and also a little mischievous while her real-life beau Nick Noonan is at home, shaving his head. He eventually shows up and the pair hug while looking seriously dour. "It's mostly performance-based and we do it in Chinatown in L.A., that's where it was filmed," Noonan explained their real-life chemistry unfold on-screen.
In the video, a long-haired Heidemann rapping in her daisy dukes as she struts her way alone throughout the Asian-inspired urban backdrop on a Beach Cruiser, changing into a black trench coat when she hits the town at night. Meanwhile Noonan gives himself a brand-new look as he shaves off his golden locks in anticipation of a date with his other half. It all gets sorted out in the end, the two reunite as Noonan picks up his fiancée in a classic convertible car and the ridiculously sweet couple drive off together in style.
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