Ronan Keating gets back to his new solo career with the release of new video for his absolute belter of a song, "Fires," serves as the lead single and title track of his forthcoming album, his first original material in six years. The track marks the end of the Boyzone star's run of covers albums, as the new record will feature brand new material. Both the single and the album will hit shelves on September 3rd.The 35-year-old Irish singer, formerly the frontman in Boyzone, has put his 'rollercoaster' 12 months behind him to come up with a new album, promising "rousing guitar anthems and yearning, heart-rending ballads." Keating described the LP as going "back to proper pop again," adding: I've been spending my time getting this album just right and I'm excited about people hearing it." The set marks his ninth overall studio record, is said to be guitar-led, with Keating previously describing the sound as having a 'folk feel.'
"Fires" is a great choice of single that recalls Keating's early noughties glory years, buoyed by a rousing chorus that he belts out effortlessly. This is straightforward good ol' old fashioned pop without a hint of the dubstep or autotune that currently saturates the charts. Wise enough not to try to keep up with the trends, "Fires" should at least appeal beyond the housewife demographic who have been targeted by his recent releases.
The Phil Griffin-directed promo sees two versions of the singer running and driving to the same location, and ending with the Bentley-driving Keating meeting up with his 'other self.' He acts, cries, runs, drives a Bentley, and wears Madonna's gloves. There is almost nothing that Keating doesn't do in his latest solo offering. Except that growly-singing thing of his, he doesn't do much of that in the 'NOT-autobiographical' Fires, his first song after a bout of writers' block. It's recommended that viewers watch right through to the end to experience the most masterful of the man's acting exploits.
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