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3OH!3 Trying to Rescue Fresh Fish and Get Them "Back To Life"

Posted by Kevin Z. Rong Thursday, March 7, 2013

Shortly after premiering their new single "Back To Life," the guys from 30H!3 have posted the music video for the song as well. The latest track was served as the second single and fourth overall from the American electronic pop duo's upcoming fourth studio album, "Omens," which is currently set to be released June 18th.
Bro-pop behemoths 30H!3 are "Back To Life" and reclaim the throne from LMFAO, Timeflies and any other purveyors of dance-able beer pong tournament background music who have stepped in during the duo's absence after being pushed back on multiple occasions since mid-2012. The Colorado duo has also recently announced their presence on this summer's Vans Warped Tour from June 30 to July 14.
The song written by Sean Foreman and Nathaniel Motte, and it's the second track we've heard from their forthcoming LP, and as with prior cut "Youngblood," this one demonstrates a more restrained, mature sound for the guys. But while it may sound like our little party-prone brothers are growing up right before our eyes, the vandalism-heavy video and the party-centric lyrics prove they're the same brothers we've always known.
In their Mickey Finnegan-directed clip, the boys spend an afternoon terrorizing their local supermarket. And by "terrorizing," we mean "rescuing" the fresh dancing lobster and shrimp at the fish counter. Don't tell us you've never thought about doing that. After a run-in with a giant deli counter worker, the boys make a narrow escape, fresh fish in tow, and head straight to the beach. Just when you think they're about to enjoy a romantic picnic, the boys dump the fish back in the ocean! Such a noble act, but unfortunately, the fish kinda already died en route. It's super sad, but we totally support the message from 30H!3!

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