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Nelly offers a thorough inspection and a joy ride in "Hey Porsche"

Posted by Kevin Z. Rong Saturday, March 2, 2013

Nelly continues to go down the road of commercial hip pop success and gets behind the wheel to take his lady for a sweet and fancy ride through the desert outside of Los Angeles in the brand new visual to his new single, "Hey Porsche," the lead single from the 38-yeas-old St. Louis rapper's upcoming anxiously awaited seventh full-length album, "M.O," due out in June. The video puts Nelly in the role of wistful narrator as some classic adventure ensues, endless stretches of highway, middle-of-nowhere mechanics, floppy hats and all.
"Hey Porsche," is a pop-country song which inspired by his love of cars - Porsche Automobil, as Nelly has described as the 2013 version of Prince's classic "Little Red Corvette." The track is "definitely more of a pop song than a rap song, with a great groove and a great hook," according to Pop program director Rich Davis. It represents more of an evolution than a revolution in Nelly's artistry and shows a different side of the rap icon. With acoustic guitar and slick, sun-soaked production, it's emblematic of the artist's uncanny ability to deftly cross into pop territory.
"You have this girl, she's bad as hell. You have this car and you start to realize they both go together," Nelly explained. "If you're lucky enough to have the car and the girl, then you the man." Its almost weird to hear the commercial pop beat but yet hear him singing up sliding up under a girl named "Porscha!" Nelly is no stranger to conquering the charts and he's continuing a long legacy of hits including "Ride Wit Me" and "Hot in Herre" with "Hey Porsche."
Nelly pulls up the scene with his ceiling missing in this joy ride visual directed by Ethan Lader. The clip begins with Nelly plays a lowly car mechanic working on a classic vintage Porsche in a highway garage, who sticks to summer-cruise essentials: a convertible, a desert road, and offers a thorough inspection for an uppity lady of high society. Despite their differences, he's able to win her over with his charm, and the two end up taking that classic Porsche for a spin in the deserts. As he drives away, his car radio plays Florida Georgia Line's straight-up country song "Cruise," with an added shout-out from the band.

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