You ever wake up in bed with your significant other tangled in some truly inexplicable pretzel-like yoga poses and think. The new dancey, raunchy video for Brooklyn-based indie-pop duo and life partners Matt & Kim's "It's Alright" may hold one potential answer. "It's Alright," is an unsurprisingly upbeat number from their recent "Lightning" LP, which is chock-full of more dance-ready jams that make their live shows so energetic and fun. The track is a perfect one to wake up to. But remember, it's all fun and games until someone loses an eye.
Known for their infectious onstage energy and quirky music videos, Matt Johnson and Kim Schifino have made a name for themselves as the power couple making waves in the indie, pop and electronic music worlds for the last decade. Their music is undeniably party music at its best in that it is impossible to not want to get up and dance when one of their tunes comes on. Even unable to be pigeonholed into one genre, their music - with hints of hip hop, punk, techno and nearly everything in between - is, no doubt, gaining popularity.
The reliably overjoyed bleat-pop duo have always been willing to act the absolute fool in their music videos, and the strategy seems to work for them, since those videos are almost always pretty fun. They're at it again with "It's Alright." But this time, is about as dirty as a music video can get while still being completely innocuous, taking us in the bedroom. The indie-pop couple act out a sexually-charged, synchronized dance routine eyes closed, put on an acrobatic display of suggestive poses for our amusement, all the while dreaming away. Maybe all that boundless energy, matched by the bounce and swing of the optimistic track itself.
Speaking of video, in which the couple wasted no time in seizing the moment to perform a synchronized dance on a bed. Kim says, "It was an idea Matt came up with actually many years ago for another song, 'Good Old Fashioned Nightmare,' but we ended up never making the video." Then, when they were recording this new tune, the pulled from that old idea and finally brought it to life. It's evident that Matt & Kim are so in sync while executing the choreography. It's ballet meets late-night Cinemax - all executed with their noticeably fit bodies contorted in acrobatic ways, and filled with bursts of energy and weaves in a sense of seduction throughout.
Known for their infectious onstage energy and quirky music videos, Matt Johnson and Kim Schifino have made a name for themselves as the power couple making waves in the indie, pop and electronic music worlds for the last decade. Their music is undeniably party music at its best in that it is impossible to not want to get up and dance when one of their tunes comes on. Even unable to be pigeonholed into one genre, their music - with hints of hip hop, punk, techno and nearly everything in between - is, no doubt, gaining popularity.
The reliably overjoyed bleat-pop duo have always been willing to act the absolute fool in their music videos, and the strategy seems to work for them, since those videos are almost always pretty fun. They're at it again with "It's Alright." But this time, is about as dirty as a music video can get while still being completely innocuous, taking us in the bedroom. The indie-pop couple act out a sexually-charged, synchronized dance routine eyes closed, put on an acrobatic display of suggestive poses for our amusement, all the while dreaming away. Maybe all that boundless energy, matched by the bounce and swing of the optimistic track itself.
Speaking of video, in which the couple wasted no time in seizing the moment to perform a synchronized dance on a bed. Kim says, "It was an idea Matt came up with actually many years ago for another song, 'Good Old Fashioned Nightmare,' but we ended up never making the video." Then, when they were recording this new tune, the pulled from that old idea and finally brought it to life. It's evident that Matt & Kim are so in sync while executing the choreography. It's ballet meets late-night Cinemax - all executed with their noticeably fit bodies contorted in acrobatic ways, and filled with bursts of energy and weaves in a sense of seduction throughout.
0 comments