As if "Marcus Mumford joins a motorcycle gang" wasn't already a strong-enough concept for a music video, Mumford & Sons offer three extra plot lines in their newly-premiered music video for their latest single, "Whispers In The Dark," the third single off English folk rock band's latest critically-acclaimed sophomore album, "Babel," which won the Grammy for 'Album of the Year' last month and has sold two million copies to date.
This anthem call finds the frontman Marcus Mumford singing: "I'm a cad but I'm not a I'm not a fraud. I set out to serve the Lord." Speaking to the Big Issue, Mumford responded to the interviewer's question about the seeming religious undertones to the lyrics. "I don't even call myself a Christian," he added. "Spirituality is the word we engage with more. We're fans of faith, no religion. We're just writing songs that ask questions. Sometimes the best way to go about exploring a question, things we wouldn't necessarily talk about in conversation, is by writing a song."
When people think of Mumford & Sons as a throwback act, they mean that they use instrumentation and an aesthetic that dates back to the roots of American folk, country, and bluegrass. But when it comes to music videos, they are similarly old-school, in the sense that they really seem to be trying to make the sort of clips one of the biggest-selling rock bands in the country is supposed to make. It's the sort of classy, adventurous, vaguely artsy video that you used to expect from the likes of Coldplay, R.E.M., or whoever else was at the top of the rock heap at the moment, and Mumford & Sons are wearing that hat quite nicely.
Taking the de rigueur concept of the "live video," Mumford & Sons' members are preparing for a big gig in Jim Canty-directed clip, which is split into four small frames offers different stories of how four quadrants reache their destination and make their way to their sold-out arena shows, with Mumford riding a chopper to the show and going all "Rebel Without a Cause," Ben Lovett waking up in a parked car, Ted Dwane gazing wistfully at the sea before heading over to his show, and the eternally-rumpled Winston Marshall stepping out of a freshly-pressed suit and into a tattered costume. The four meet up at the end of the clip as the corners come together.
This anthem call finds the frontman Marcus Mumford singing: "I'm a cad but I'm not a I'm not a fraud. I set out to serve the Lord." Speaking to the Big Issue, Mumford responded to the interviewer's question about the seeming religious undertones to the lyrics. "I don't even call myself a Christian," he added. "Spirituality is the word we engage with more. We're fans of faith, no religion. We're just writing songs that ask questions. Sometimes the best way to go about exploring a question, things we wouldn't necessarily talk about in conversation, is by writing a song."
When people think of Mumford & Sons as a throwback act, they mean that they use instrumentation and an aesthetic that dates back to the roots of American folk, country, and bluegrass. But when it comes to music videos, they are similarly old-school, in the sense that they really seem to be trying to make the sort of clips one of the biggest-selling rock bands in the country is supposed to make. It's the sort of classy, adventurous, vaguely artsy video that you used to expect from the likes of Coldplay, R.E.M., or whoever else was at the top of the rock heap at the moment, and Mumford & Sons are wearing that hat quite nicely.
Taking the de rigueur concept of the "live video," Mumford & Sons' members are preparing for a big gig in Jim Canty-directed clip, which is split into four small frames offers different stories of how four quadrants reache their destination and make their way to their sold-out arena shows, with Mumford riding a chopper to the show and going all "Rebel Without a Cause," Ben Lovett waking up in a parked car, Ted Dwane gazing wistfully at the sea before heading over to his show, and the eternally-rumpled Winston Marshall stepping out of a freshly-pressed suit and into a tattered costume. The four meet up at the end of the clip as the corners come together.
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