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Ashanti reminisces about love gone wrong in 'Never Should Have'

Posted by Kevin Z. Rong Saturday, April 27, 2013

"You never should have loved me...," intense! Ashanti doesn't hide her feelings and reminisces about love gone wrong in the brand-new moving music video, that premiered exclusively via ET Online, to her latest crossover track, "Never Should Have," the first single from the Grammy-winning singer's upcoming oft-delayed comeback fifth studio album, and first in five years, "Braveheart," is slated for a June 11 release.
The title of the album was inspired by the 1995 film, "Braveheart," starring Mel Gibson on the First War of Scottish Independence against England. Ashanti says she channeled the underdog mentality and raw passion in the film. Speaking of her LP "Braveheart," the "Army Wives" star said, “It's something for women, just being empowering. This album is something very deep. I'm going places that I haven't gone on different albums." The former Murder Inc starlet is all too familiar with heartbreak and being the innocent victim of a smooth criminal who never loved her in the first place.
The 32-year-old New Yorker has never had the strongest voice, but she's always made bangers and definitely more powerful. The heart-wrenching "Never Should Have," which was produced by Mansur, is a pretty emotional ballad, and sees the R&B singer cooing of a former lover she now regrets over a marching band-driven beat that could easily sit on the pop charts. The emotionally-powerful heartbreak song soundtracks some very real relationship troubles while the songstress swans around idyllic settings.
Unlike her previously released, the Sanji Senaka-directed "Never Should Have" video displays Ashanti's more emotional side, detailing the heartbreak of love. Shot in Santa Barbara, California, we see The R&B songstress conveys heartbreak through the emotional storylines and pouring her heart out as a teary-eyed Ashanti sings the resentful lyrics on the beach, on a deserted road, and in the middle of some lost ruins, looking stunning in different flattering, and long gowns as the sun sets and sheds a tear about love lost. Besides the Ashanti scenes, the video features story-lines of random people and couples who are in some way facing struggles.

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