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Paramore frolic through a pastel-colored house in "Still Into You"

Posted by Kevin Z. Rong Wednesday, April 10, 2013

On the occasion of the same day release of their self-titled new fourth studio album, Paramore unveils a brand-new colorful, fun and carefree theme clip for their follow up ultra-sweet pop number, "Still Into You." The perky clip is a candy-colored slice of pure pop and a stark contrast to the punk-pop band's first dark "Now" video with frontwoman Hayley Williams rocking some bright colors in a sea of balloons. And the simply put, is unlike any the Tennessee band have ever made before.
Paramore have made it abundantly clear that their new album represents not only a seismic shift in sound, but a rather dramatic reinvention of the band itself and while this new Paramore may have some of their fans worried, especially given the bold, pop flourishes of new single "Still Into You." Well, Williams and Co. appear to be having an absolute blast. "Still Into You" sees them covering new sonic territory, implementing whoosing keyboards into the mix, while Williams singing about still being very much in love after being in a long relationship with Chad Gilbert.
A woman in love is a beautiful thing, or say Williams in love is a beautiful thing. Especially when being in love means waking up surrounded by cake, dancing with ballerinas, and playing in a sea of blue-and-white balloons. "Still Into You" is a blast of electro-leaning rock which Williams correctly hopes is "not a sappy love song," makes an irrepressibly catchy entry point. The clip perfectly matches the innocence of the song's upbeat vibe with vibrant colors shown throughout, is all about the free-wheeling sugar high head rush of the brightest days of being in love.
Paramore indulge their poppiest sound yet, breaking free of somber imagery in Isaac Rentz's slice of Paramore pop perfection. It follows the trio as they goof, gallivant and ride bikes around as they let loose in a empty mansion. There's dancing, bikes, ballerinas, balloons, cakes, and a whole lot of pastel-colored props among other fun things. The video is a carpet bombing of joyfully reckless abandon and a celebration of the best day ever. In short, it's blissed-out, fizzy fun. Rentz fills every frame with bright colors and fuzzy feelings. Love when Williams unleashes her 'sassy' side.

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