Demi Lovato is all for risking her heart, losing her mind over love, and blackens at the thought of heartbreak in her new edgy music video for the new electropop track, "Heart Attack," the lead single from her upcoming fourth album, "Demi," is scheduled to be released on May 14. The paint-spattered arty arty clip captures the vulnerable songstress emerging from an ink bath before fresh-faced close-ups and a wind-blown performance in an illuminated hallway and it definitely shows the 20-year-old ultimate Disney princess' edgy side!
This celebration of life and love "Heart Attack," is a monster electropop song that employs cardiac arrest as a metaphor for lovesickness. "The title is just about falling in love and taking that risk," Lovato told MTV News she thinks she'd "have a heart attack" if she ever let her guard down. "But, she's terrified and, by 'she,' I mean me. I think everyone comes to a point where they feel very vulnerable in falling in love and that's what I'm talking about. It's about me being really scared to fall in love again after being rejected, after feeling so fragile and vulnerable all the time - thinking, I don't know if I can do this ever again!"
Lovato's had plenty to deal with over the course of her career, but it goes without saying that she's come out on top a million times over, what with her stint on "The X Factor," and a brand-new forthcoming new record, "Demi." "Heart Attack" to works of electronic dance music and Kelly Clarkson-esque wailing, while describing it was more of an "electronic feel" than her previous work. Despite everything that's going on in terms of instrumentation and production, Lovato's vocals are still at center stage, showcasing an impressive range of octaves and holding power. "Heart Attack" shows her incredibility, and musically and vocally, it shows just how strong she is.
Lovato is showing her dark and light sides in the Chris Applebaum-directed clip, which opens with Lovato gazing directly at us and prepares for battle and puts her defenses up before diving into a simple, yet hyper-stylized sequence, as she pits two Lovato against each other: a hardcore and an aggressive rocker versus an artistic, vulnerable young lady all at once. Maybe in a little time, the two can learn to live harmoniously. But, by all accounts, what the edgy look she adopted on set was even more impressive. By the end of the clip, the paint, like Lovato's emotions, has run all over the place, leaving the singer smudged but steadfast in her resolve to stay strong since she'll do anything to stop those mushy feelings from sinking in.
This celebration of life and love "Heart Attack," is a monster electropop song that employs cardiac arrest as a metaphor for lovesickness. "The title is just about falling in love and taking that risk," Lovato told MTV News she thinks she'd "have a heart attack" if she ever let her guard down. "But, she's terrified and, by 'she,' I mean me. I think everyone comes to a point where they feel very vulnerable in falling in love and that's what I'm talking about. It's about me being really scared to fall in love again after being rejected, after feeling so fragile and vulnerable all the time - thinking, I don't know if I can do this ever again!"
Lovato's had plenty to deal with over the course of her career, but it goes without saying that she's come out on top a million times over, what with her stint on "The X Factor," and a brand-new forthcoming new record, "Demi." "Heart Attack" to works of electronic dance music and Kelly Clarkson-esque wailing, while describing it was more of an "electronic feel" than her previous work. Despite everything that's going on in terms of instrumentation and production, Lovato's vocals are still at center stage, showcasing an impressive range of octaves and holding power. "Heart Attack" shows her incredibility, and musically and vocally, it shows just how strong she is.
Lovato is showing her dark and light sides in the Chris Applebaum-directed clip, which opens with Lovato gazing directly at us and prepares for battle and puts her defenses up before diving into a simple, yet hyper-stylized sequence, as she pits two Lovato against each other: a hardcore and an aggressive rocker versus an artistic, vulnerable young lady all at once. Maybe in a little time, the two can learn to live harmoniously. But, by all accounts, what the edgy look she adopted on set was even more impressive. By the end of the clip, the paint, like Lovato's emotions, has run all over the place, leaving the singer smudged but steadfast in her resolve to stay strong since she'll do anything to stop those mushy feelings from sinking in.
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