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30 Seconds To Mars gets airborne with bizarre in "Up In The Air"

Posted by Kevin Z. Rong Monday, April 22, 2013

Thirty Seconds to Mars is sending its new song into space and tapped into their acting knowledge and cinematic spirit with an artistic short film for the clip of their extravagant new track "Up In The Air," the first single off the rock band's upcoming fourth album, "Love Lust Faith + Dreams," set to be released on May 21, is the band's follow-up to their 2009 LP "This is War."
On March 1, NASA and SpaceX launched the Falcon 9 rocket with "Up in the Air," and carrying a Dragon cargo capsule lifted off from Cape Canaveral in Florida to dock with the International Space Station, where it will be greeted by astronaut Tom Marshburn. "It was a phenomenal morning; it's been a mind-blowing experience, sending our music up into space, where it's pushing into orbit and going around the earth, that's a pretty amazing thing to think about," the band's frontman Jared Leto told MTV News. The song's lyrics suggest that Leto and the boys are weaving a tale of love and regret.
Leto also claimed that the decision to launch the song into orbit had nothing to do with its title. Instead, he and his bandmates were looking to kick off the next chapter of their career in an appropriately massive manner. "'Up in the Air' is the first step, the beginning of a conversation. It's a song that has a lot of energy, a lot of optimism, a lot of life in it. And it's incredibly important to me and Shannon and Tomo." The song's concept of constraint and tension is particularly evident in the line, "I'll wrap my hands around your neck so tight. With love, love, love." Leto expalined the idea of erotic asphyxiation, the lyric has a parallel meaning.
Directed by Bartholomew Cubbins, the full-fledged eight-minute clip was shot at a massive aerospace manufacturing building, now defunct, in Los Angeles. It is an epic, bizarre and hallucinogenic journey through a incredibly surreal landscape and shot in what seems to be an abandoned airplane hangar as he guides controversial artist Damien Hirst, Dita Von Teese and U.S. Olympic gymnasts McKayla Maroney and Jordyn Wieber along the striking visuals that may trigger seizures in people with epilepsy, as the warning cautiously states. Aspects of love, lust, faith, and dreams are shown throughout the colorful, mind-bending video.

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