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The Pretty Reckless confront tragedy in demonic "Going to Hell"

Posted by Kevin Z. Rong Friday, October 18, 2013

The Pretty Reckless is back after an extended leave of absence with a typically dark, gloomy and slightly demonic music video for "Going to Hell," the lead single and title track from the band's upcoming sophomore studio album, to be released in early 2014. As frontwoman of the hard-rocking outfit, Taylor Momsen has been making a name for herself outside her acting career. With the band's latest video, "Going to Hell," it's safe to say that she is firmly entrenched in the world of rock music.
"Rock & roll needs to make a resurgence," insists Momsen, speaking to her belief that the genre has slipped from the mainstream. "It needs to come back in a big way and take over again." The 20-year-old singer, whose band The Pretty Reckless broke out in 2010 with their alt-rock debut "Light Me Up," says she's fully prepared to hold up her end of the bargain. "We're really trying to come to something unique and different," she tells Rolling Stone of "Going to Hell," which references the devastation in a hard-charging, riff-heavy blitzkrieg. Momsen wrote it during the band's downtime as they struggled to regain their footing.
On the sinister inspiration behind the song, the metal band's frontwoman said, "I've done all these things, I've toured the world, I've seen all these sins and horrible things going around. And I have to tell you about it." So, naturally, the "Going to Hell" video is based on the seven deadly sins. "I worked closely with our director, Tim Mattia. It's based around the seven deadly sins and these kind of crazy vignettes and exaggerated versions of these sins, done artistically. Whether they'll look like sins to you or not, who knows, but there's definitely some interesting footage that I would check out," Momsen added.
The Tim Mattia-directed clip truly matches the intensity of the song. It opens with Momsen whispering in a preacher's ear, "Don't bless me father for I have sinned," setting the stage for a clip filled with Momsen's dance with the dark side. The song itself rocks with a hard-driving and infectious beat and Momsen's powerful vocal. Meanwhile the scantily clad frontwoman delivers the track while looking flawless in a black latex catsuit, corrupting a priest, having a feast with her slaves, and something that looks like an orgy in a cinema room, and posing with a snake, laying amongst a hedonistic pit of bodies and holding the forbidden apple, driving home the point of the song.

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