All those late nights filming in London have paid off for One Direction fans, as the English-Irish boy band has finally unveiled its official hilarious video for brand new single "Midnight Memories," the third single and title track off their third album, which was the UK's biggest-selling album of 2013, despite only being released at the end of November, and saw One Direction become the first band ever to have their first three albums debut at No.1 in the US Billboard chart. The video shows how the fivesome upgrades from a boring house party to adventures around London and having fun.
There's always been rock influence in One Direction's music, but it really comes to the forefront on "Midnight Memories," is an ode to the quintet's life on tour and sees the band at their most exuberant and energetic. Co-written by John Ryan, Jamie Scott, Liam Payne, Louis Tomlinson and Julian Bunetta and produced by Bunetta, the song reflects the band's growing maturity. Payne told Ryan Seacrest during a pre-release Q&A that this track is the most significant part of Midnight Memories. "This was the first song we wrote on the new album and it set us on course of what writing the rest of this album was going to be. It set the tone," he explained.
Bunetta told MTV News the song personifies the five guys' lifestyle. "It's the title of the album and it just happens to fall in line with Up All Night, Take Me Home, it's all references to in the evening," he said. "And midnight memories are where most of the memories of this record were made," the producer continued. "[It] was between midnight and 5 in the morning. We have so many memories of just being in the studio or being after a show or being in the back of the bus or going to one of the guys' places and hanging and writing. Or, [it's also] just when you're young and that's when you kind of have all your experiences."
The Ben Winston-directed video starts with the Brit boy-banders at a "weird cast party with a crowded kitchen," as the lyrics say. As the boys getting uncharacteristically rebuffed by boring house party guests who couldn't care less, they decide to make a quick exit from the party to beginning of a much better time as the song kicks into gear. The quintet roams around London creating havoc - from stealing a police boat to jumping restaurant counters. They even find some elderly fans in electric scooters and rock out with them as sparklers go off in the street before singing their hearts out while harnessed on top of Tower Bridge.
There's always been rock influence in One Direction's music, but it really comes to the forefront on "Midnight Memories," is an ode to the quintet's life on tour and sees the band at their most exuberant and energetic. Co-written by John Ryan, Jamie Scott, Liam Payne, Louis Tomlinson and Julian Bunetta and produced by Bunetta, the song reflects the band's growing maturity. Payne told Ryan Seacrest during a pre-release Q&A that this track is the most significant part of Midnight Memories. "This was the first song we wrote on the new album and it set us on course of what writing the rest of this album was going to be. It set the tone," he explained.
Bunetta told MTV News the song personifies the five guys' lifestyle. "It's the title of the album and it just happens to fall in line with Up All Night, Take Me Home, it's all references to in the evening," he said. "And midnight memories are where most of the memories of this record were made," the producer continued. "[It] was between midnight and 5 in the morning. We have so many memories of just being in the studio or being after a show or being in the back of the bus or going to one of the guys' places and hanging and writing. Or, [it's also] just when you're young and that's when you kind of have all your experiences."
The Ben Winston-directed video starts with the Brit boy-banders at a "weird cast party with a crowded kitchen," as the lyrics say. As the boys getting uncharacteristically rebuffed by boring house party guests who couldn't care less, they decide to make a quick exit from the party to beginning of a much better time as the song kicks into gear. The quintet roams around London creating havoc - from stealing a police boat to jumping restaurant counters. They even find some elderly fans in electric scooters and rock out with them as sparklers go off in the street before singing their hearts out while harnessed on top of Tower Bridge.
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