Break out the disco balls and roller skates. Karmin catches disco fever in the retro-inspired video for their new disco-pop single "I Want It All," the second single off of their upcoming full-length debut record, "Pulses," is due March 25 and featuring a mix of pop, hip-hop, and reggae vibes, which they describe as "retro-future." The pop duo, consisting of engaged couple Amy Heidemann and Nick Noonan, found their fame on YouTube covering hit songs. After their rendition of Chris Brown's "Look at me Now" skyrocketed them to stardom, they signed with L.A. Reid at Epic Records in 2011.
Co-written by the duo with songwriter Ester Dean, this Disco-tinged Pop tune is a disco and funk inspired song which features a fun and groovy disco-inspired vibe and offers enough glittery, '70s-disco-domination eye candy to totally tide us over until then. The catchy lyrics taking listeners back to the 70's disco era. "We were listening to a lot of Missy Elliott and Pharrell and old No Doubt when we were recording it and writing it and it definitely rubbed off," Karmin told MTV Australia. "It's got kind of a '90s feel and all the visuals are monochrome."
Karmin switched up their perky pop sound on their previous hit single, "Acapella" - opting for hip-hop beats and minimal production. It was an interesting departure but the duo find a more satisfying middle ground on "I Want It All," which has a fresh vibe." The track is a fun and catchy song, but is most notable for the lack of rapping, which is a common trait in most of their other work. Karmin has cornered the market on what they've coined "swag pop," that interesting blend of pop music and hip-hop that can’t really be called one or the other, but a mix of both.
The colorful video is a perfect fit with song. Heidemann struts and vamps like the best of the cool dancefloor divas throughout the colorful clip, as the frenetic high energy of the solid tune chugs along in all its funky glory. The real life couple hits up a skating rink, as Heidemann shows off some pretty impressive moves on wheels and Noonan plays the trombone before turning the place into a giant party in a type of nightclub. The clip not only reminds us that we just don't get enough sequined wall-caressing, glowing microphones, and roller skating in our lives. It also makes a very historically significant statement: Disco is not dead. It will never die.
Co-written by the duo with songwriter Ester Dean, this Disco-tinged Pop tune is a disco and funk inspired song which features a fun and groovy disco-inspired vibe and offers enough glittery, '70s-disco-domination eye candy to totally tide us over until then. The catchy lyrics taking listeners back to the 70's disco era. "We were listening to a lot of Missy Elliott and Pharrell and old No Doubt when we were recording it and writing it and it definitely rubbed off," Karmin told MTV Australia. "It's got kind of a '90s feel and all the visuals are monochrome."
Karmin switched up their perky pop sound on their previous hit single, "Acapella" - opting for hip-hop beats and minimal production. It was an interesting departure but the duo find a more satisfying middle ground on "I Want It All," which has a fresh vibe." The track is a fun and catchy song, but is most notable for the lack of rapping, which is a common trait in most of their other work. Karmin has cornered the market on what they've coined "swag pop," that interesting blend of pop music and hip-hop that can’t really be called one or the other, but a mix of both.
The colorful video is a perfect fit with song. Heidemann struts and vamps like the best of the cool dancefloor divas throughout the colorful clip, as the frenetic high energy of the solid tune chugs along in all its funky glory. The real life couple hits up a skating rink, as Heidemann shows off some pretty impressive moves on wheels and Noonan plays the trombone before turning the place into a giant party in a type of nightclub. The clip not only reminds us that we just don't get enough sequined wall-caressing, glowing microphones, and roller skating in our lives. It also makes a very historically significant statement: Disco is not dead. It will never die.
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