English-Irish girl group The Saturdays strike back and dance around in black PVC outfits with huge glow sticks in racy video for new track "Not Giving Up" and, inspired by Darth Vader, it involves lots of Lightsaber-esque batons. The Pop quad have stretched the campaign for their latest album "Living For The Weekend" all the way out, serving up first single "What About Us" in 2012, and today the video for new release "Not Giving Up," a dynamo dance-floor jam, serves as the fifth cut to be lifted from "Living" and the first since band-member Frankie Sandford gave birth.
"Not Giving Up" is amazing for a variety of reasons: For one thing, it's about not giving up on love. Persistence is inspiring! But then, the actual song's fantastic too. Actually, it's stupid good. The uptempo club-pop stormer is utterly relentless and very much 'The Saturdays,' powering through the speakers much in the same way as "All Fired Up," the best single on Irish beauty's last album "On Your Radar," as well as "White Lies" and "Get Ready, Get Set," the best non-singles on their last album.
The pre-chorus build is a major earworm of a melody, the chorus was clearly divined by dance-pop angels from above and the post-chorus is a quick talking, tongue-tying moment of serious pop pleasure. It's made for some serious shufflin' the club. Once again, in true The Saturdays fashion, there's next to nothing actually happening here. However, as any a seasoned follower of the group with agree, they're best when playing it simple. The band's label Fascination recently confirmed that a "radio remix" version of the song will be released as the single, while the EP contains three remixes and new B-side "Bigger."
The "What About Us" hitmakers clearly decided to go down the same route and strutting a string of risque moves when they created the clip for new single "Not Giving Up." The simplistic yet sexy video sees the fivesome - Una Healy, Mollie King, Frankie Sandford, Rochelle Humes and Vanessa White - are each seen working their magic with lightsaber-esque tubes and dressed all in black racy tight leather PVC outfits as they pull out a range of various dance moves in a dimly-lit room while belting out the song and performing sexy dance routines with huge glow sticks.
"Not Giving Up" is amazing for a variety of reasons: For one thing, it's about not giving up on love. Persistence is inspiring! But then, the actual song's fantastic too. Actually, it's stupid good. The uptempo club-pop stormer is utterly relentless and very much 'The Saturdays,' powering through the speakers much in the same way as "All Fired Up," the best single on Irish beauty's last album "On Your Radar," as well as "White Lies" and "Get Ready, Get Set," the best non-singles on their last album.
The pre-chorus build is a major earworm of a melody, the chorus was clearly divined by dance-pop angels from above and the post-chorus is a quick talking, tongue-tying moment of serious pop pleasure. It's made for some serious shufflin' the club. Once again, in true The Saturdays fashion, there's next to nothing actually happening here. However, as any a seasoned follower of the group with agree, they're best when playing it simple. The band's label Fascination recently confirmed that a "radio remix" version of the song will be released as the single, while the EP contains three remixes and new B-side "Bigger."
The "What About Us" hitmakers clearly decided to go down the same route and strutting a string of risque moves when they created the clip for new single "Not Giving Up." The simplistic yet sexy video sees the fivesome - Una Healy, Mollie King, Frankie Sandford, Rochelle Humes and Vanessa White - are each seen working their magic with lightsaber-esque tubes and dressed all in black racy tight leather PVC outfits as they pull out a range of various dance moves in a dimly-lit room while belting out the song and performing sexy dance routines with huge glow sticks.
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