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Neon Jungle Wanting To Turn Everything Up "Louder" To Escape

Posted by Kevin Z. Rong Wednesday, June 18, 2014

Neon Jungle take it a beat slower in their brand new video for their another corker of an explosive new tune, "Louder," the fourth official single taken from the British four-piece girl group's upcoming debut studio album, "Welcome to the Jungle," due out on July 28th via Sony and RCA Records. Pop starlet troupe Neon Jungle - made up of members Shereen Cutkelvin, Amira McCarthy, Jess Plummer and Asami Zdrenka - may be relatively new to the scene, but their voices prove that they're here to stay.
"Louder," a epic electro-pop powerhouse ballad complete with crashing drums and a explosive chorus, is a departure from their usual electronic dance tunes, which the girls have said was done intentionally. In a joint statement to UK's heatworld, the group explained the meaning behind the song, noting that the track is a departure from their other tunes that have a more electronic sound. "I think people expected our fourth single to be another dance track but it was always in our plans to release a slower song and surprise people. It's still got the energy and power but in a more subtle way."
After club bangers "Trouble," "Braveheart" and "Welcome To The Jungle," it's definitely not what we expected for their next track, but that doesn't make it any less addictive! "Lyrically it's very relatable, it's about drowning out feelings and emotions," the feisty girl band recently expressed about the massive bangerballad of a tune. "It's about not being in control of the way you feel because of someone else and wanting to turn everything up louder to escape that."
The ladies of Neon Jungle have one goal in their new Colin Tilley-directed video: "Make everything 'Louder,'" and they certainly succeed, filling their video for "Louder" with booming drum beats, vibrant scenes and an intensity that permeates throughout the entire video. "Make everything louder, do it til my skin vibrates," the British quartet sing on the chorus, passionately belting out the lyrics. "Make everything louder, I wanna hear my eardrums break." The feisty foursome keep the performance intensity and go from big beats to an even bigger power ballad in the dramatic video.

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