It's been more than a hot minute since Foster The People's glossy single "Best Friend" was officially released as the second single off rock band's sophomore effort "Supermodel" in early March, but here we are at the cusp of summer and its accompanying model themed video has finally premiered and it shows the monstrous side of modeling with a multitude of gorgeous supermodels (appropriate, matches the album's titled) struggling with self-acceptance and willing to devour the attributes of her counterparts in order to achieve the "perfect" body.
This funked-up pop jam, struts with funk-ified guitars and crisp, lofty falsettos, finds Mark Foster singing: "When your best friend's all strung out, you do everything you can 'cause you're never gonna let it get him down." The Foster The People frontman explained that the line is not about drugs, but about his difficulty coming up with the lyric, "It's like your creative spirit, your best friend that you rely on is out of action." The accompanying video, however, infused a little haute in a classic horror-style and provides some commentary on how the fashion industry pressures women to feel what the 'perfect body' is.
In the Brewer-directed clip, we get a front-row seat to a truly frightening fashion show. It details one particular glamazon on the prowl for the perfect figure as this modelesque beauty laying on the couch, surrounded by pills and cigarettes that spell out "Best Friend." The model starts popping pills and putting on make-up in order to show up to a catwalk gig. After what looks like a mental breakdown gone maliciously magical in the bathroom, the model attacks another model asking if she's "OK" and the rival model disappears into a pile of bedazzled clothing. She then absorbs the sexiness of the model–including beauty mark. Monster model then becomes a couture killer, picking and choosing her favorite attributes–and murdering for them.
As Foster The People tell it, the clip is meant to address issues relating to body image and America's beauty obsession in a more jovial manner. It clearly shows the senselessness about yearning to be something more than are and escapism through drugs and delusion. "It's a commentary on the modeling industry and the fashion industry and the pressures women feel and girls feel every day," frontman told MTV. "It's a playful take on that; it's not too heavy handed." The end result is an eye-catching alien-like creature.
This funked-up pop jam, struts with funk-ified guitars and crisp, lofty falsettos, finds Mark Foster singing: "When your best friend's all strung out, you do everything you can 'cause you're never gonna let it get him down." The Foster The People frontman explained that the line is not about drugs, but about his difficulty coming up with the lyric, "It's like your creative spirit, your best friend that you rely on is out of action." The accompanying video, however, infused a little haute in a classic horror-style and provides some commentary on how the fashion industry pressures women to feel what the 'perfect body' is.
In the Brewer-directed clip, we get a front-row seat to a truly frightening fashion show. It details one particular glamazon on the prowl for the perfect figure as this modelesque beauty laying on the couch, surrounded by pills and cigarettes that spell out "Best Friend." The model starts popping pills and putting on make-up in order to show up to a catwalk gig. After what looks like a mental breakdown gone maliciously magical in the bathroom, the model attacks another model asking if she's "OK" and the rival model disappears into a pile of bedazzled clothing. She then absorbs the sexiness of the model–including beauty mark. Monster model then becomes a couture killer, picking and choosing her favorite attributes–and murdering for them.
As Foster The People tell it, the clip is meant to address issues relating to body image and America's beauty obsession in a more jovial manner. It clearly shows the senselessness about yearning to be something more than are and escapism through drugs and delusion. "It's a commentary on the modeling industry and the fashion industry and the pressures women feel and girls feel every day," frontman told MTV. "It's a playful take on that; it's not too heavy handed." The end result is an eye-catching alien-like creature.
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